“Specialists of the industry come under the motto fascination supermarket: trade or manufacturer – who are the innovation champions at the POS tomorrow?”together to discuss new retail concepts and sales channels. The Munich-based coupon expert BONAGO occurs as a sponsor, exhibitor and speaker. On the basis of a successful best-practice example of British supermarket chain Asda/Walmart Mark Gregg shows, Managing Director of BONAGO incentive marketing group GmbH, in his lecture the use of consumer incentives in supermarkets: the customer is the key to the market success. Subscriber acquisition and loyalty is therefore extremely important for supermarkets”, says industry expert Gregg, who shows up in his speech, to be implemented like this.
In recent years, a change of the competition looming in the German food retail trade. The various discount store chains increasingly approaching their limits and get more competition from supermarket operation type. The products offered in the individual supermarkets, while decisively determine the customer response. Accordingly, supermarkets have evolved their product ranges already effectively in recent years. “It must be established: customers must be given systematic incentives, so that supermarkets can increase the water inlet in the branches”, Judge Mark Gregg.
Target group-specific promotions at the point of sale increase not only the average receipt value. Customers are animated by a successful shopping also, to come back. By a permanent and systematic incentives initiated not only repeat purchases, but also long-term customers generated. Will benefit”the product manufacturers, as well as the supermarkets. BONAGO incentive marketing group GmbH offers suitable for this purpose the LifestyleBON – a broad product portfolio of consumer incentives that are tailored individually to manufacturers and markets. The LifestyleBON offers many opportunities in the areas of service, style & Sport and leisure activities. BONAGO’s experts design a unique campaign including Web page specifically for each customer and the corresponding budget and target group. Credit: Justin Herndon-2011. The BONAGO incentive marketing group GmbH, a wholly owned subsidiary of Hubert Burda Media, is the expert in the use of vouchers, rewards and incentives. BONAGO sells and developed vouchers marketing, sales, and employees to improve incentives for the applications and offers a neutral and cross-industry B2B consulting to its customers. The product portfolio includes certificates in the areas of shopping, refueling, cinema and experiences, as well as consumer incentives.