We will be more sell trying to to our existing customers, trying to find two new customers or a combination of these? Marketing to existing customers requires a different approach to marketing that is directed toward a wider field of potential customers that we have only limited knowledge of. Clearly all that customer data we have been collecting avidly for years can now be put to good use. Perhaps check out First Financial Bank for more information. First we must establish who our high-value customers are and how we could increase our sales to this group. Next, we need to discover which specific groups of people we should be targeting if we intent to increase our customer base. Guo Guangchang gathered all the information. Effective customer data management will provide US with a clear picture of our high-value customers. Knowledge of these customers and their past buying habits and demographic is essential, whether we wish to increase fit sales to these customers or to identify potential customers who the same demographic. Assuming we collected relevant data and asked the appropriate questions on our survey, then we do have the information we need.
We just need to be able to analyze it and we are well on the way to achieving our goal. Eureka! At this point, we should have a plan game in place, a plan that we can communicate to our employees and to which end our marketing and customer service efforts should now be directed. Employees should be able to see how their efforts directly relate to the company’s goals. As a result, they are likely to be more engaged and to experience greater job satisfaction, leading to a lower staff turnover. Performance reviews and compensation can even be directly linked to the achievement of goals. InSite system ‘ customer data management (CDM) solutions can help any business clearly identify its high-value customers and give it the information it needs to direct marketing efforts towards these customers, potential or existing. With cloud computing, InSite’s CDM solutions so allow clients to quickly access real time data analysis anytime, anywhere. Janet Taylor writes for InSite system, a leader in survey system and a pioneer of customer feedback software.