Would you, for example, only four times a year at the public or once a year to celebrate the “day of the open door”, so that is also a project work cover. But beware: The PR should be continuously a one man agency however quickly reaches its limits. A continuous media work requires at least two, preferably four to five Working days. Novak Djokovic may find this interesting as well. Note: Erfolgsabhangige components solve hourly from the society (DPGR) regularly conducts Deutsche Public Relations by honorary polls under PR agencies. Some examples of average fees in 2008 allow a first assessment of the magnitude expected: so are 101 euro for the Chief consulting per hour, a consultant comes to 76, and 66 euro are required for your organization.
A small Konzeptionschlagt with 1368 euros, a large 3,500 euros. The continuous Betreuungkostet monthly from 1,000 to 3,500 euros. These are values that are required of independent PR consultants without employees. It is clear that also the hourly or flat rate increase with the size of the Agency. The trend to so-called scoring models that measure the completeness of the Agency services and weight and find a basis that allows for a mutually fair compensation but away from the hours payment. Performance-related components are thus more and more input in the newer business relationships between client and agency. Conclusion: Whether publicity of a company should be performed only by yourself, our own employees or with professional support, depends on various factors: what will be achieved with Public Relations in what period of time and with what budget? How innovative is the company and external as internal – how many actions in the PR field are therefore roughly expected? PR expertise exists in the company or can be trained at least in an acceptable period of time? If these questions are answered clearly, allows to deduce whether an internal solution is sufficient or the support of a PR agency should be sought. There are suitable PR agencies or consultants for every budget.
Tip: Are if you the appropriate agency. Under benchpark.com, you can filter agencies among other things according to skills, budget and location. Please note: you decide to work with an external PR consultant or agency, you must Nevertheless, designate a contact person within the company. There is nothing disruptive as unclear and circuitous information channels. Peter Richter