In our time, banner ads are so pervasive that it may seem – it has existed since time immemorial. We already can not imagine almost any site without banner ads. Meanwhile, this kind of Internet advertising has appeared not so long ago. His appearance must banner of the American company AT & T, which provides phone services. It is this company has posted on Internet site hotwired.wired.com first in the history of the banner. Of course, he was quite simple. With dimensions of 648 by 60 pixel banner, without further ado, click on it called. The inscription on it reads: Have you ever clicked your mouse right here? You will .
And this historic event took place in 1994, October 25 – considering the age of many other inventions that are popular these days, most recently, is not it? After the first banner ads appeared a kind of interesting and effective website owners, businesses and others in need representation of large numbers of users via the Internet. Technology for creating banners since improved, and arrive at being finalized, and now we have different opportunities to work with this kind of Internet advertising. Despite the fact that the birthday banner is officially October 25, 1994 (on that day by AT & T was the first banner posted on the Internet), there are also some other data. Thus, it is considered that the first ad graphics engine on the Internet, which allowed the transfer of the information contained on the advertiser clique, had been sold before – in 1993. This event took place on the website Global Network Navigator, which prinalezhal O'Reilly – computer publisher in the U.S.. In Russia, the banner ads appeared much later – by around 1997.
By this time it was formed about reasonable rates for this type of advertising on the Internet. In our time banner advertising is widely popular throughout the world. Used different types of banners: graphics, text and animated. The latter use particularly popular, as are most attractive for users. Since its introduction banner highly evolved. In our time, banners are used not only as an advertisement, but also for other purposes. For example, a square-shaped banners are often used as a branding logos.