Search engine providers is growing by 63 percent and expanding its market position. Yahoo is at a disadvantage. More than 60 against seven percent: even when it comes to the current growth, Google is competing with Yahoo front. The search engine was able to increase the turnover of the first quarter in comparison to the previous year to 1.4 on a total 3.7 billion US dollars, he grew only $105 million to 1.67 billion at Yahoo. Nothing seems to be able to stop Google currently. After the Group won the bidding battle for DoubleClick, Yahoo can expect more competition.
With the purchase of the Werbevermarkters Google accelerates its entry into the world of traditional online advertising so far this was the field of Yahoo. “Us is clear,” Google CEO Eric Schmidt justified the purchase “that the meaning of graphical display is larger than we originally thought.” It can be turned around $3.1 billion Google cost which, in the future no longer just place text ads, but also graphical advertising such as banners and videos on sites. It has become DoubleClick specializes in the last ten years. Using of the service provider, Google evolved from the search to the multichannel distributor of advertising. In the United States, the group thanks to clever collaborations auction ads for all media with channels, radio stations and publishing houses. The Internet is growing the reach of Google.
In this country, the search engine reaches 86 percent of users, 65 percent worldwide, according to Nielsen Netratings. In this discipline, too, Yahoo has lost: in comparison to the previous year around two percent. The new software Panama control of online advertising has not paid off so far yet. Google is better positioned to take advantage of the Onlinewerbeboom. In Germany 2007, approximately three billion in the United States you should go to $31 billion in online advertising. Already, Google reached a proportion of the entire Onlinewerbeerlosen by more than 40 percent with search ads in the United States. Thanks to DoubleClick, this can grow faster. That stirs up fear of a monopoly in the industry. The question remains how Google will hedge against fluctuations in the advertising business.