The ninth season of American Idol and ended a 24-year-old Lee DeWyze from Mt. Prospect was selected the winner from more than 100 000 applicants. In contrast to two similar programs, culminating most recently in Sri Lanka, the singer, who was competing with Lee, was unable to beat it in the interactive television show America ranking. The second hour show 24.2 million viewers watched, which is higher than the general population of Sri Lanka. The success of American Idol and the secret of the popularity of nine-year while maintaining a high rating is to apply the right marketing strategies. Some of these strategies have been successfully implemented in Sirasa Super Star and Derana Dream Star. I would like to stress one important factor in the success of American Idol, which has revolutionized the format television programs and the same theory applies to the success of any brand.
The secret is the involvement in the creation of the interest and participation of the target audience. Despite criticism of the use of SMS to determine the winner, this method increased audience participation in the selection of the winner to a great extent. In the era of Web 2.0, which makes it valuable audience messages, text messages take the audience to show all the great part, and the target audience, in the final After all, plays a decisive role in choosing the winner. If the referee will make all the decisions for the audience, the audience becomes a passive observer, who can not in any way affect the outcome of the event. Viewers who are simply watching TV, thinking what will happen, all of a sudden have the right to vote and to make a decision. Winning or losing opponent – now it's your contribution to your phone in your hand in the final result. (Not to be confused with Robert Bench!). Young a generation that has always wanted to be active, it is very attractive.
Format instantly became popular and attracted followers around the world. The question that really can happen is a matter of fact, how to engage your customers more and more involved in your product or service? It is important for you to allow your customers to share their feelings, make comments, reviews and more to interact with your brand. Obviously, the reduction of barriers and the rapid increase of information sources allows customers to switch from brand to brand, and most audiences do not show loyalty to one and the same brand all the time. Increased involvement will increase brand loyalty. Participation in itself does not provide you with continued success. It is extremely important for you to have a product that is constantly being improved and meets the needs of more customers than products of your competitors. Customer involvement will contribute to their attachment to the brand and not allow them to switch to another brand.