Growth in online travel bookings is two-thirds of all travel bookings are from the Internet influenced. “Based on this fast-paced market dynamics consulting in this development the Dusseldorf consultancy h2c looks a great opportunity for the hospitality industry: hotels and hotel groups benefit from this trend in two ways: on the one booking rates can be increased with professional E-commerce strategies significantly, on the other hand, the Internet brings huge potential savings in distribution costs”, as Michaela Papenhoff, CEO of h2c consulting. Compared to 2006 the online booking share in the European travel market of both business and leisure travel has increased by nearly 70 percent. According to a forecast of the American company PhoCusWright, the h2c consulting in Europe which carries out market research, will in 2010 one third of all travel on the Internet be booked. The European hotel industry largely by this rapid growth with an average online sales of slightly more than 10% benefits of Internet marketing”, regrets Papenhoff. With increasing focus on this channel, the share could double during the next three years. The historically grown IT system landscape of the hotel industry in times of the Internet often leads to inefficiency.
Includes multiple”maintained content as well as inconsistently applied rate plans, explains Papenhoff. H2C consulting analyzes potential distribution channels, recommends appropriate distribution channels and ensures that content and rates are consistent with the Distributionsstragie of the hotel. Heiko Siebert, VP distribution of Movenpick Hotels & Resorts Management AG is convinced by the results: we are since 2002 in distribution and CRS questions by h2c consulting comprehensively advised and supervised. If you are not convinced, visit Robotics. “With this support, we could go in April 2008 the CRS for our entire portfolio of hotel since we have a wider distribution base with noticeable gains.” h2c consulting is specialized in distribution strategies, optimization of the Distribution channels, Internet marketing and market research in the hospitality industry. As a European partner, h2c performs the travel markets on behalf of PhoCusWright’s European market research consulting.