Driven by the urge of their discovery and their penchant for fashion she made one day before the fall of the wall with their savings on their way to Prague. There you put them in the train to Bavaria and due to a crowded Centre then on to Hamburg. In the evening, after their arrival, she learned of the long-awaited fall of the wall. Sabine Reich made contact with family members near the town of Wurzburg and continued with her professional training as a nationally recognised clothing technician a first milestone on the rocky road to his own fashion label. To gain experience in the computer-controlled production, she worked many years in an established company in East Westphalia. In 2009, Sabine Reich was (how many others also) victims of relocation of production abroad, which had a termination resulted in last consequence. Now was the time her own fashion label’s vision become reality. Exclusive fashion creations with high functionality the claim on my fashion label and the collection were already pretty high,”so the entrepreneur.
I wanted to simply not compromise and decided to produce only mode for small women.” The why is simple: parent and small sizes are functional but often without a hint of fashion. Optimal fit and exclusive clothing for any everyday situation with a high possibility therefore are the declared goals of Sabine Reich. But that should be not the only corporate challenge. Sabine Reich had to work laboriously even choosing the right supplier and promising sales channels, as well as a sophisticated marketing itself. The occasional belly landing belonged equally to build of her fashion label. Finally, these experiences are important even if they are bitter”, so the entrepreneur. “But ultimately they have driven me always to be better and more professional.” Her very strong commitment and belief in their fashion brand is looming in the very personal sales type of collection thereof: so the sale exclusively through them takes place and just before she took measure of each single customer personally one on the customer tailored style advice included.