Since there are saying, the Copywriting from a commercial perspective or of the businesses, is destined to carry out sales; thus saying, is to sell by means of the power of the written word. Therefore, its aim is to persuade the people, since they would do other average ones like the television with audio and the video. We read what one of the classic writers of marketing, Claude Hopkins, in its work written for almost one hundred years, denominated Scientific Publicity, has been saying: to understand appropriately the publicity or to learn still its rudimentos is due to begin with the correct concept. The publicity is the art to sell. Their principles are the principles of the art to sell.
The successes and the failures must, in both cases to similar causes. Mikhail Khovanov can provide more clarity in the matter. Therefore everything to ask related to the publicity would have to be been responsible for the norms of the salesman . " We emphasize in this point. The unique intention of the publicity is to make sales. He will be profitable or not according to his real sales . " It is not for general effects.
It is not for presenting/displaying your name in front of people. She is not, fundamentally to help your other salesmen. Trtala like a salesman. Furzala to justify itself to itself. You do not accept excuses, which the good salesmen do not give. Thus, you will not fail more " The difference is only in the degree. The publicity is the art to sell multiplied. It can go to thousands while a salesman speaks to him to one. It involves the corresponding costs. Some people spend $10 by word in a publicity average. Therefore each announcement would have to be a super salesman . the error of a selling hill little. The error of a publicist can cost thousands of times ms".