6. – The Venezuelan SMEs, generally, have not focused their attention on the management of services, because they are not totally conscious of the repercussions that this one has in the permanence of a company in the market. 7. – The SMEs, in their majority do not handle the satisfaction of external clients suitably and many less interns, do not know a clearly understanding of culture on watch, do not make decisions based on facts (through statistical techniques) and a cost the development of competitions in the personnel through the qualification is considered. 8. – The demotivation that is demonstrated at the moment concerning workers hits directly on the results of the effective management of processes and on the results in the search generally of fulfilling objectives oriented to the satisfaction of the needs of the clients. 9.
– Suitable Absence of the market function that reinforces the sale concept: The old woman paradigms and structures in the supply stay and demands and coverall in planning than trade centering it only in sales and not in the formal projection of strategies for the company and study of needs of real and potential clients is. 10. – Serious weaknesses in formation of competitions and management of the knowledge: Every day is demonstrated more than the high managers and owners of Venezuelan SMEs do not know the importance of managing competitions and lack formation in modern managemental topics that allow him to project the activities of the company towards new perspective of the global surroundings. 11. – Unconcern to foment new enterprising and participating managements since an investigation of markets is not promoted nor projects the activities of the companies based on a real strategic planning. Definitively there are many challenges and changes that they require to be considered by the general management and the one of markets, if it is really wanted to participate suitably in a scene like the national that he is turbulent, but that in addition, offers opportunities that they entail to take step to a new vision of the function of markets, to consider the new tendencies and to define the functions necessary to confront the situation. In the next article some suggestions will occur and they would appear other opinions on the matter. He will continue Sources; virtual classroom, chair Marketing research, programs of postgraduate of Management of the Quality and productivity, Phases, UC, 2009 Original author and source of the article.