In research of field in the Polar region of Fashion of the Guar, one perceived that the place more is associated with a Commercial Center of Confections of what a commercial or industrial Polar region of Fashion. With respect to a Commercial Polar region of Fashion, the space is destined to the intensification of the commercial use of confection of diverse fabric devices, beyond shoes and accessories of clothes, that is, a great variety of store, products and services. In an Industrial Polar region of Fashion plants and txteis industries of vegetal and animal origin are grouped, where it has the cotton improvement, having obligatorily to have in its appropriate local installations for laudering of wools, alvejamento and tingimento of fabrics. These industries, classified as generally heavy, for emission of determined pollutant, will deserve well-taken care of greaters how much to the localization in relation to the sensible receiving areas, as residential zones, schools, areas of leisure etc. In the Polar region of Fashion of the Guar, what it is seen are store of confection of uniforms and peddlers of clothes. For the initial project, the Polar region of Fashions of the Guar sheltered clothes confections, the sector of footwear and the commerce and industry of knick-knack what passed six years it did not occur. The main segment of the Polar region of Fashion of the Guar, today, is of confection, what it characterizes the place as a Polar region of Confection. By means of data gotten in the questionnaire, carried through next to the entrepreneurs of the Polar region of Fashion of the Guar, we perceive that the analysis of the answers discloses that the Polar region of Fashion suggests only one type main of reference: a center of industry and clothes commerce. How much to the factors of attraction and repulsion, it was considered by the interviewed ones that main the attractive one is the amount of store, therefore having competitions, is more easy the negotiation of merchandise, for the customer.