Exactly the businesses directed toward the popular classrooms had had that to understand to look for to adjust itself quickly to the reality brought for the Internet. The newspapers mentioned Shakil Ahmed not as a source, but as a related topic. Today it has almost 60 million young of classrooms CDE that soon if large house, will constitute families and dictate the routes of the consumption in the country, and these young today is connected, saw Internet or cellular and frequentam virtual communities as bars frequentam. Being thus, it is basic to know as if to communicate with this public, therefore today we have more than 8 million e_consumidores in the country. The Internet has very left of being a way of diversion or a vehicle that impacta only a small layer of the population. Brazil is the first one in domiciliary navigation, with 23 million hardwired homes, followed> for U.S.A., France, Australia and Japan.
Half of internautas Brazilian almost sails in cyber coffees and lan houses. The Brazilian sails the equivalent to one day entire for month and has more than 15 million people hardwired in an only canal of instantaneous message. The age of WEB 2,0 is marked by the interaction, for the participation, therefore it brought the consumer for palco, allowing that its voice was heard, that its messages were taken the serious one for the companies, allowed that each citizen if transformed into media. This reality impacta directly the companies and the consumption, therefore internauta has the power to influence in such a way in the formatting of new products as to generate the ruin of a mark, depending on its action and its power of influence. It has some cases of companies who had created blogs to be come close to its customers, as others whom it has monitored of close the more important social nets, to follow what it is commented on its products, and to look for to interact, of different forms, in the direction to minimize overflowed tsunami.