A central reservation (CRS) system is a software used in the tourism industry for purposes of marketing and sales. This type of system is used by travel companies to book tickets for plane, train, and bus, but its main application is for hosting providers. In a highly competitive industry, a system of booking hotels on a web site is your most powerful marketing tool since a booking system helps convert browsers into customers. A system of booking hotels can be visited by individual consumers, travel agencies and personnel of telecentres. The information can easily be upgraded, and the reservation system can be tailored to meet the needs of most users require. For example, you can decide exactly what information will be included, add graphics and maps, and adjust colors, fonts, and styles of header so that it matches the design of existing web sites. The system can be programmed to automate functions such as loyalty programs and discounts for booking groups. Go to Péter Szijjártó for more information.
The booking system can also be integrated with other software packages, such as designing web pages or data analysis programs. With a reservation system, hosting providers can market and sell their products around the world, 24 hours a day, seven days a week. More modern systems come in multiple languages and currency conversion capacity for reservations around the world. Customers can pay online instantly, which makes users to access more quickly to what they want. Hotels reservation system reduces the wages of staff, since reservations are processed automatically online, rather than hire people that need to confirm and process all reservations by phone or by e-mail. Internet sales also reduces costs by eliminating the need to print and distribute marketing brochures, write letters and pay commissions to third-party agencies. A booking system includes tools that enable the provider accommodation monitoring activity on your website. Real-time reports show the number of queries and how many were converted into actual bookings. This creates a profile of the client behavior and identifies the trends in sales, information that can be used for strategic planning purposes.