Consumers complain about high energy prices – only 2 million switch their electricity supplier of Clevergy energy provider annually a consumer study to the current switching carried out together with a Hamburg-based market research firm – and received interesting insights on changing motives and barriers to switching. Clevergy recommends consumers, online contracts and switching. Price comparison platforms and the company’s website are according to transparent and user friendly. What yet the barriers for consumers are a study brought to light now. All participants of the survey using the Internet as an information source for purchasing decisions. Half of them had already changed power providers prior to the test. Experience and openness could be so required.
Despite searching for targeted information, consumers are still a fundamental scepticism to online contracts. The Exchange process is already broken in many cases after the first occurring complications. Difficulties in understanding, long loads and are looking for information that is not immediately available on the website can represent already barriers, that the interest in switching the user lose. Typical defence strategies, which explain the hesitation: the market is cluttered and the price differences that are probably not that high. You don’t know if is worth the effort of switching. Many providers are largely unknown and not offering the necessary seriousness and reference. Still the fear that power could be interrupted for some time when not properly completed is widespread.
The consumer is not sufficiently clarified according to the Clevergy GmbH in crucial points and retains his existing basic providers of a mixed layer of hesitation, convenience, lack of interest and skepticism. He feels on the subject of power quickly overwhelmed and knows his rights and ways to save money and get better service, not sufficiently. The desires and needs of consumers are quick to grasp: price savings is the main argument for switching to another – lower – power provider. The desire for price guarantee for the duration of the contract is great in times of permanent increases. Confidence in service and security of supply – party company should attach importance. Clevergy has implemented these insights in its tariff and service offerings. The company offers up to 2 years price guarantee on its tariff packages – since the summer and granted 50 euro of change bonus on the first statement of the year. The Clevergy Web site can quickly compare click & service, click & save and click & eco benefits and details of the three tariff packages. The consumer can make the appropriate for him fare together in just a few steps and has the full cost control at every step. The Clevergy GmbH plans to move still undecided consumers switching with transparent pricing and good services. Hannes Ley keys: cheap, energy prices,. Electricity supplier Clevergy price savings, switching, security of supply, power supply, price guarantee, pricing, transparency, nuclear-free energy, green energy, electricity tariffs.