Economists like Bussmann preach for several years, that the predictability of the future take off and confusing events to. Innovations, new products, markets or trends can be difficult to predict and the needs of the consumers of today are not a meaningful indicator of the products of tomorrow. Therefore, you need expectations break out and do something, people previously nobody has expected. An innovator is the one who sees that one gets into turbulent situations with a stoic behavior problems: the change to new is not continuously. In science it’s called paradigm shift ‘, accurately and comprehensively revolutions described by Thomas S. Kuhn in the structure of scientific’. The main train of his theory is the discontinuous change descriptions, methods, theories and findings.
And exactly this change is currently in the global communication, a quarter of a century after the invention of the Internet: the manner, as we in the future innovative products and services to invent, has already changed and will continue to evolve in the direction of Cyberinnovation”, Andreas Rebetzky, CIO of technology specialists Bizerba believes. The Dusseldorf staff expert Udo Nadolski however missed the necessary mental turnaround in Germany. Politicians are more engaged in the technology assessment than the technologies themselves. What has Bundeskanzlerein Angela Merkel because the implementation of the Lisbon strategy. So, by 2010 the most competitive and dynamic knowledge-based economy in the world, but Europe should be made. So far, exist”this vision just on paper, criticized Nadolski, head of the consulting firm Harvey Nash. Who wants to maintain its position in the crisis, must pool its resources and the spirit of his country and mobilize a social campaign for innovations. In the United States the stirring inaugural speech by US President Barack Obama will have a similar effect, like the Sputnik shock at the end of the 1950s.
America has invested then massively in education, brought the curriculum in mathematics and natural sciences at a high level and provided by State means that the Apollo mission to the Moon could be completed successfully. Obama resembles similar to traveling with John F. Kennedy, to start a new innovation offensive.