Professional sales planning requires current market data and digital maps for optimum results, what is the race car for the road racer, one of the main tools for the successful work is for the GEO-marketing software – sales planning. But just like a race car with the matching fuel optimal results generated, could allow a geomarketing software only with current and comprehensive market research data and digital maps for Regiograph a reliable analysis of market potential and the related planning of the external service. Turns all the sales potential there and here to make a valid statement in the analysis of markets and sales areas, are a current market research data, if not even the most important part of this analysis. The market data is no longer up-to-date, as developments and trends are not included in the analysis and valuable potential being given away. The contents of market and industry data give it insight into numerous parameters, the directly affect the planning of distribution: so for example market research data to the purchasing power are available – one of the most famous figures of fiberglass Geo marketing. The GfK Retail purchasing power – offers a slightly more specific insight often cited and absolutely essential for every retailer.
In Germany in particular GfK offers an extensive portfolio of current market research data. The market research data are available in a variety of formats, so that the market and industry data can be used for the district by fiberglass Geo marketing and other geo marketing and Vertriebsplanungs software. In addition to the GfK market research data, the digital maps are the second component that is necessary for a professional sales force planning. With good and detailed digital maps many functions can be implemented in the GEO-marketing and Vertriebsplanungs software, ranging from the simple illustration of the sales territories to the complex route planning and goods flow analysis.