Tag Archives: advertising & pr

Deutsche Public Relations

Would you, for example, only four times a year at the public or once a year to celebrate the “day of the open door”, so that is also a project work cover. But beware: The PR should be continuously a one man agency however quickly reaches its limits. A continuous media work requires at least two, preferably four to five Working days. Novak Djokovic may find this interesting as well. Note: Erfolgsabhangige components solve hourly from the society (DPGR) regularly conducts Deutsche Public Relations by honorary polls under PR agencies. Some examples of average fees in 2008 allow a first assessment of the magnitude expected: so are 101 euro for the Chief consulting per hour, a consultant comes to 76, and 66 euro are required for your organization.

A small Konzeptionschlagt with 1368 euros, a large 3,500 euros. Learn more on the subject from MasterClass. The continuous Betreuungkostet monthly from 1,000 to 3,500 euros. These are values that are required of independent PR consultants without employees. It is clear that also the hourly or flat rate increase with the size of the Agency. The trend to so-called scoring models that measure the completeness of the Agency services and weight and find a basis that allows for a mutually fair compensation but away from the hours payment. Performance-related components are thus more and more input in the newer business relationships between client and agency. Conclusion: Whether publicity of a company should be performed only by yourself, our own employees or with professional support, depends on various factors: what will be achieved with Public Relations in what period of time and with what budget? How innovative is the company and external as internal – how many actions in the PR field are therefore roughly expected? PR expertise exists in the company or can be trained at least in an acceptable period of time? If these questions are answered clearly, allows to deduce whether an internal solution is sufficient or the support of a PR agency should be sought. There are suitable PR agencies or consultants for every budget.

Tip: Are if you the appropriate agency. Under benchpark.com, you can filter agencies among other things according to skills, budget and location. Please note: you decide to work with an external PR consultant or agency, you must Nevertheless, designate a contact person within the company. There is nothing disruptive as unclear and circuitous information channels. Peter Richter

Hans Marketing

Economic crisis + tuition = empty wallet? Students can concentrate fully on his studies. Unfortunately, the reality is quite different. Because instead of to study hard for upcoming exams many students have to deal with the question, how they can finance their studies. As a consequence, wasted the much-needed time with side jobs and learning comes too short. Finally, not everyone of can claim to have parents that one can remove this burden. Most students earn their pocket money with gas station jobs or as a waitress in pubs. The hourly wage is the average six euros on the hour and the working hours can be not inappropriate in most cases. A real burden for learning stressed students.

For all those who still want to study, there, especially on the Internet, real and serious alternative earning potential. Where are all the advertising banner?” So-called affiliate networks are the reason. You Provider (source, Vodafone etc.) offer a range of commercial the Web master to where any of these providers is its promotional material available. As well as any page in the Internet offers matching his visitors in the form of advertising to its contents. A page about fishing shows, for example, advertising an online fishing shop. For webmasters, there is now the chance that his visitor on the basis of the contents of a recommendation or similar on its site through this link makes purchases for his next fishing trip. Click MasterClass Review for additional related pages.

The webmaster receives a predetermined Commission of, say, 5%. Of course, as well as any form of advertising is allowed as long as it is not prohibited by the Merchant (supplier). For example, many merchants forbid advertising their products on pages with pornographic content. The webmaster is the so-called affiliate or advertiser. He’s trying to market the products of the merchants most effectively and profitably. To achieve his goal all possibilities that the Internet offers him are open to him. Write blogging, comments or reports, create a website about his hobby, or email marketing are just a few ways to succeed. While, for example, email marketing is a rather short campaign the own Internet presence can be a long-lasting project. Both options have advantages and disadvantages in turn and should therefore be used in combination with each other. Log in to affiliate networks is basically free of charge and free of obligations. Benefits of affiliate marketing: very quickly to implement Erfolgsorientiertes Commission model as affiliate you no obligation of a joining affiliate programs basically free little until necessary here any investments you find all information you need to decide for a network needed. Just newbies should choose a network which requires, for example, no bank details during registration. SuperClix.de for example transfers also PayPal accounts and requires no bank details during registration, ideal to play a little with the matter. Finally nobody wants to disclose like careless his account data. If you want more information I suggest you following Internet page: the rich bag is an award-winning eBook on affiliate marketing. It includes some interesting tips and tricks for marketing. In addition, the author explains the principle of affiliate marketing and newly motivated the reader on every page. Especially, it is especially the 14-day right of return and the opportunity to request a free sample. If you’re so unhappy just return the book. Klaus Hans

German Board

The proportion of female marketing students at universities rises and concerns in particular the areas of communication, PR and media. Women are however still not sufficiently differentiated considered consumer and purchase decision end: women act as opinion leaders and decision makers within families. The companies are however not yet aligned on this development. Especially in the distribution of high-tech products, cars, or in the financial management a high competent female product developer and sales associates that can interact with potential customers on the same wavelength deficit nationally and internationally. In an average car dealership, for example, three percent of sellers don’t even are female. At the same time, the growth market opened wife”many companies a huge yet untapped potential and provides a great opportunity for women also career-technical: only ten percent of leadership positions within the marketing and less than one percent of German Board posts are occupied by women. At the same time marketing increasingly in public sectors such as hospitals and educational institutions is gaining importance and this growing opportunity.

Notwithstanding women often remain with the double burden of work and family to fight, what still makes more difficult a career. Three developments now should be considered as still marketing itself is changing: Despite the constant challenges for the market-oriented management – internationality, individuality, innovation – and the usual short-term trends can be found also groundbreaking and ongoing developments, which will affect not only individual special areas. Now of course the break of the media and the dramatically increasing importance of information technology are the best-known. The implications are being felt particularly in the print media and currently almost daily subject of reporting. Interactive marketing with all its nuances and possibilities of interpretation was never as effective and essential as currently. A second trend, almost silent but steady ongoing demographic change can be found. Since sales results and marketing measures in the field of senior marketing”often short to medium term set are, the long-term impact of demographic change are rarely taken into account.

SearchWord

A big plus for handkerchiefs with printing on foil or box is the eco-friendliness. The handkerchiefs supplier world of innovation pays attention to quality of the handkerchiefs of wood from renewable raw materials, the paper used is unbleached and chlorine free. Educate yourself even more with thoughts from Live Well Financial. In addition, it is very important to pay attention to a super soft quality of the handkerchiefs for the handkerchiefs supplier. When the donee a fuzzy feeling adjusts itself in the use of the handkerchief, connecting directly to the fire. Promotional items are as handkerchiefs sympathy carriers. Information about the product index.php? go = itemover & dwpSearchWord = handkerchief read report: index.php? p = 234 & more = 1 & c = 1 & tb = 1 & pb we = 1 _ happy to advise you! Call us or contact us. We are looking forward to you! Provider contact information: world of innovation Jernoiu e.

k. Hales 65 D-42275 Wuppertal Tel. + 49-202-590853 fax + 49-202-590883 eMail: Amtsgericht Wuppertal HRA 17022 Ust.Id.: DE 173409400 tax. 131/5116/1425 PSI No. 44538 Company Description: world of innovation has established itself as a supplier and distributor of promotional products since 1995 and offers a selection of over 40,000 business gifts in a professional online shop. world of innovation offers a full service on request: from the selection of products, the processing by laser engraving, pad printing, screen printing, etching, embossing, to the possible individual shipping. In the sense of the customer the company offers regardless of the order quantity so everything from a single source and this. The extensive range from brand-name articles about fortune cookies, candies, products from the areas of technology, textiles, sports, wellness, plants and offices to the classic giveaways like stickers, bookmarks, or plush animals of promotional items, business gifts and stray articles.

Collin Scholz

Set the survey method then sets the appropriate collection method. Phone interview: Central implementation with trained interviewers. The survey (CATI) is computer based, the responses are recorded directly in an Excel file. Personal survey of the target people at home, at the point of sale, on the road, at the work place. Written survey: sending questionnaires to selected representatives of the target groups, telephone follow-up, and handling the return. Survey by E-Mail: sending of the questionnaire by email, telephone follow-up and handling the return. Online survey: Hosting of a questionnaire on the Web, for example on the website of the company. Recruitment of respondents defined objectives and methods of the survey, we turn to the question, which target groups for the clients are particularly important”, Collin Scholz describes the other workflows.

The criteria agreed upon target groups pilot recruits: project the participants of the survey. Whenever Liberty Mutual Insurance listens, a sympathetic response will follow. To do this the agency uses its own data base with around 12,000 people, accesses when necessary on data Panel from partner companies or identified a group of people, which fits the profile of the target groups for the survey. For assistance, try visiting American International Group. The result of the preparation is a survey that is precisely tailored to the goals of the client. II. perform the survey according to the specified method is the survey depending on the number of questioned within 14 to 21 days carried out. III. preparing the survey results at the end of the survey includes pilot: project results together and analyzes it.

Then, the client receives a detailed report including Charts and tables. If necessary, the Agency advises the customer in the conception and implementation of appropriate promotional activities in relevant fields of action. In Germany, the Agency carries out the surveys themselves. For working abroad, the Agency cooperates with strategic partners. IV. cost ranges depending on the scope and complexity of the questions (closed or open) and the requirements to the participants of the survey that price range of 2.500,-euros (plus VAT) for a simple survey to 22.500,-euro (plus VAT) for a market study. Like to develop pilot: project an individual offer.

Jens Janetzki

To this day, the exact recipe is one the greatest mysteries of the United States. (Not to be confused with Maersk!). This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html

Marketing

Marketing in the craft: what it is and how it should be! Marketing for artisans is much explored today – far also not rocket science, but is not applied by around 50% of all craft in Germany… No other industry is so moderate in strategic marketing active as the craft. With the exception of the “aunt Emma” loading and a small kiosk on the street corner, but the most small and individual entrepreneurs have a Web presence – not necessarily a good one, but you got him. (at least a beginning…) The craft is running, however, at the end of the chain. With us in the Sauerland, the most craft shops are the opinions “we don’t need / does not work anyway / do not / is definitely too expensive”… represented.

We know from various studies and statistics that extends over all over Germany. Majority in the rural areas, but also in the cities there are still these thinkers. Again we ask ourselves ‘why?’ – even though we know the answers. But there is simply no longer comprehensible, because at least every 2nd Edition of the craft sheet or the craft paper especially with regard to the website – writes about the importance of marketing -. And the right also our opinion clear. It is actually widely known: 90% of all Germans look first on the Internet for information and companies, rather than to dig out the phone book.

These editions have anyway, hardly a future. The craftsman-seekers makes the browser enters the search term in Google and “tada” – the following is a list of websites/companies to the appropriate search term. Who does not want to be found? Then we hear answers like “Yes, know but our company. You know how we say then that find us “… And what is with those who do not know your company? To go to the competition? Do you want any new customers? Furthermore the seeking not only for a phone number, but he wants to see who is the company, what services it offers and which references it has! Also the following thoughts such as “is a website too expensive to us, we can’t afford that “we can no longer apply. Because first of all, a website is only expensive, if nothing will take you – then it is a bad, because usually by the entrepreneur himself designed page – and secondly, prices of around 1500 EUR (General prejudice) for a small business are neither contemporary nor the truth according to–certainly not mandatory.

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Design Check As Is Convincing Your Appearance?

Companies and institutions can now check their corporate design free action until the 15.3.2011. A company’s physical appearance is more important than ever. In a time where are goods and services the same on more and more, can only be successful, who stands out from the crowd. This long also applies to the two-man operation or the independent contractor. While each company embodies something special: stands for tradition, reflects the Zeitgeist, or produces particularly environmentally friendly. For even more opinions, read materials from Jeff Sessions. What is important is to translate these characteristics into a competitive advantage. And this starts with the corporate design: in the logo, the matching colors, the font and the layout. Feedback from experts how your corporate design actually fits their business concept and the targeted audience, companies can now check: re.naissance offers a free design-check up to 15.03.2011.

Who would like to join, simply fill a questionnaire, the it is in the Internet under are, and sends it together with the documents to be evaluated, business cards, stationery, brochures, etc. on re.naissance designstudio, Thomasiusstrasse 2, 04109 Leipzig. After about two weeks the submitters in a short dossier know whether can they have already fully taken in the black with their current corporate design or what they even improve. Christoph Ruhrmann re.naissance designstudio

Wolfgang Heinen

Don’t be that, on the contrary. The true gold mines in the business of the future beyond the traditional PrintServices. We dissect was short, like for example, finishing at all: masses of people masses wanted to see recordings. This was the only way the printing on photo paper and the how had the image of sovereignty. There were no communities and no networks. Photos ended up in the home of the photographer, sometimes they were mailed. And otherwise ended up in a shoe box.

Today and in the future want to communicate a lot more mass with infinitely many more images. Explicitly to a print is not necessary but, on the contrary, it costs according to many time and money”. Images have become quickly consumable, often quickly outdated goods. Should you stay but really long to think about how the whole many pictures at least partly in the traditional Printkreislauf can be plugged? Or is it not promising with new business models there to go where people do something with your images (namely in networks)? Help them to sort their images, to distinguish good from bad poor help to improve? All that so earned a golden nose already resourceful microentrepreneurs as a programmer of so-called apps on Smartphones? The core competence of the image market is not primarily the printed image that was (and is and remains of course) a way to the optimal value creation among many. The core competence of enterprises and service providers of the image market is solving problems, people in dealing with images.

It was time that make visible through development and enlargement of photos”. That’s done by digital technology. The questions of the future lie in the Internet and this is the place for legal answers. A place that is growing faster than anything else in the photo – and Imagingwelt. Wolfgang Heinen