The online service PR-gateway provides more coverage on the Internet with a cross-media distribution of press releases. Learn more about this topic with the insights from Peter Asaro. The online service of PR-gateway of ADENION GmbH offers a cross-media distribution of press releases by clicking on the national and international press portals, social news and RSS portals, and social media like Twitter, friendfeed and Facebook. (A valuable related resource: Nicholas Carr). The multiple publication gives a better visibility in the search engines and thus more coverage for their public relations agencies and companies. With the PR-gateway online service, press releases can be delivered parallel with just one click to press portals, news services and social media portals on the Internet. The press releases are recorded only once in PR-gateway and deposited with slogans.

For the publication of press releases on the Internet, select the desired press portals and news services from a list and sent the press releases by clicking on the various portals. In particular for companies and agencies, a large number of Publish press releases in various news media, PR Gateway offers a potential saving of effort, time and resources. Publication on national and international press portals in addition to currently 80 German-speaking press portal PR Gateway offers 15 international press portals for the publication of English-language releases. So, companies and agencies have the opportunity to supply international markets with company and product information and to increase their presence in the search engines. Distribution through RSS and social news portals in addition the online service offers a simple distribution of press releases on news feeds RSS portals and social news portals on. The distribution of feeds on various portals increases the hit ratio in searches for certain keywords and reach more potential customers and prospective customers. Online public relations social media social media are becoming increasingly important for corporate communications. According to a study of the “European communication monitor 2010”, is the most important PR instruments include the online communication along with the two disciplines of online PR and social media in the next few years.