How to get maximum benefit from international trade fairs. Participation in international trade fairs – is an absolute must for companies looking to succeed in a fiercely competitive global market. This article focuses on the value of trade fairs for small and large businesses that want to improve their competitiveness in today’s market conditions. Introduction In the dynamic Chinese city Shanghai in the period 1 to November 5, 2006 something revolutionary happened: at the same time held the four largest trade exhibition. Representatives from more than 700 companies gathered in Shanghai to take part in this revolution. The focus of activity was the Shanghai New International Expo Center, where he arrived on 39 875 visitors from 68 countries to participate in these events. In Shanghai, the exhibition took place the following: ENERGY Asia, Factory Automation Asia, INTERKAMA ASIA and Metal Working. Their accompanied by an extensive program that included numerous forums, lectures and workshops, including workshop of Shanghai Association of Automation, the Forum on Technology distribution of electricity, China summit metal and many other activities. Mass participation in these exhibitions market leaders to meet face to face with clients confirms the fact that international trade shows and live live, and their value does not decrease despite the fact that high-tech communication devices become more sophisticated and accessible. The success of this event also illustrates the fact that trade shows are a necessity for companies looking to succeed in a fiercely competitive global market. The strategic importance of trade fairs Standard exhibition – an event that is manufacturers, distributors or other businesses to demonstrate their products or offer services to current and potential customers, suppliers, business partners and the press.
It is not hard to guess that the best market for such services developed in Moscow and St. Petersburg, but each of these cities has its own specifics. If St. Petersburg landlords live mainly by tourists, from Moscow – due to people coming for: Information Centre for International Cooperation, various kinds of travel is about 80% of total customers, and of these, in turn, about half – members of various exhibitions. This determines the "geography" and the seasonality of the business: a large proportion of apartments offered by the Moscow firms concentrated in the immediate vicinity of the largest venues – Exhibition Centre "Crocus Expo", an arena – or along the respective branches of the metro, and the peak of demand coincides with a peak load of business areas.
To have more "room to maneuver, a company tend to work not only with" their "apartments (located in their ownership or long-term lease), but with the bases of competitors. Now these apartments located throughout Moscow, more than 1 thousand – before the crisis (in the summer they were in the area 600). Refers to this "outside" basis in their work (which, incidentally, is already two years) and the Center for International cooperation that allows the company to meet most customer needs, even in the absence of free residential area in its own database, which includes a number of apartments near the metro station "Pushkinskaya", "Street 1905", Barrikadnaya, "Pure ponds", "Kursk", "Transfiguration". So where to start for those who want to rent an apartment for a short period, and what a way to post in Moscow better hotel accommodations? On what kind of housing available, please visit, which shows the detailed characteristics and price of apartment offered for rent and posted their pictures.