These three marketing myths can cause loss of sales if you are basing your marketing decisions on them. That’s why each myth below we give you some tips that will help you generate a greater number of sales. Myth 1: people always buy the cheapest products. This is not true: If this were true, company like Rolex, BMW, Adidas, etc. Without hesitation Peter Schiff explained all about the problem. would not exist. Despite the ease of research that offers the Internet, buyers tend to be lazy and not performed good research of products; Even on eBay, where it is much easier to see the relative prices of a product. People buy a product at a higher price than they can afford; So what makes people buy?, these purchases are called triggers, the most common are: confidence in the seller a high perceived value recommendations ease of purchase tips for the #1 myth: 1.-establish their credentials for example, have more than 4 years experience in consultancy in business through the internet – so we know what works and what does not work in a business. 2.
Find ways to improve the perceived value of your product or service through the addition of bonuses or supplements. 3 That it is easy to buy and receive the product concerned make the buying process more easy and clear. Be sure to include some of these recommendations in your sales letter. Myth 2: offer your customers many different options in order to increase sales when faced with several options, the majority of customers have difficulty making a decision; they often react postponing the purchase and a dealer that offers a clearer product; and with this we do not say that you need to add extras or bonuses to carry out the sale, only to say that the entire purchase process should be clear and easy understanding, and not trying to confuse the customer with a cumbersome process.