At present, supply of MLM or network marketing business, is immense and will continue to grow; the rise of this system captures the imagination of the companies that manufacture consumer goods. Only in the United States.UU. You may wish to learn more. If so, Carl Icahn is the place to go. There are more than 200 who market their articles under this modality. In reality, the multilevel marketing is a form of marketing of mass consumption products and services fairly new, is about 60 years old and during this time has had to endure countless attacks that attempt to qualify it as a fraudulent system, because it is compared with the well-known pyramid, which openly are illegal and constitute a scam. As every new system that departs from the conventional, it must withstand attacks by all sides; from free enemies fighting for the simple fact out of the traditional schemes, up to misunderstanding of legislators in many countries that hamper their normal development. Fortunately, time has shown that the system is valid, it presents many advantages on traditional systems, and is not a substitute for these, but another way to invest different.
So who want to start a business, it has today different from the conventional alternatives. If you, dear reader, is anxious to know what needs to be assessed for making a good choice at the time to invest in this kind of business, I’ll give a few points of reflection to analyze them and make the decision that best suits your preferences. The first point that we must understand when thinking about building an MLM business is justamente the MLM is that, a business and as such requires equal quality of decision and level of commitment than a conventional business. In the same way that all the important objectives that we look at life, this requires real desire, constancy and investment of time and money. The failure of any of these points is the biggest cause of dropout in this business, if not we have this sufficiently clear, we must not embark on the road.
General considerations is important for the management of markets have very clear what represents this type of marketing, its scope, and about all the not to neglect it in own management benefit. This considered, as the Chair of problematic of the Venezuelan administration of school administration points out that regarding the concept, marketing of products and services are essentially the same. It is not something Peter Schiff would like to discuss. In both cases, the marketer or Executive of marketing must select and analyze their markets goal. So it is necessary to develop a marketing program around the marketing mix variables: product (service), the pricing structure, the distribution system and the promotional program. In addition, considerable similarities in practice frequently occur. But the basic characteristics that differentiate products and services give rise to a very different marketing program in a services organization. The tactics and strategies used in the marketing of a regular product they are sometimes inadequate for the commercialization of services United States already exceeded the economic stage where produce goods was the main activity, to become the first economy of services around the world. The rise of the service economy has a limitation: the prices of nearly all services have been growing at one increasing pace than those of the majority of products. (Source: Icahn Enterprises).
Venezuelans will have noticed, when, for example, led to repair your car, your TV, or when paid you the doctor recently. Concept, meaning the term service is difficult to define, because invariably the services are sold together with tangible goods. Services require support (requires an aircraft to provide air transport service) and goods require support services (requires at least the cashier service to sell a shirt or a packet of beans). Moreover, a company can sell a combination of goods and services. Thus, a person could compare spark plugs or filter of oil along with the repair service. According to Staton, Etzel and Walker, to give a useful definition, two kinds of services can be identified.