The success of B2C electronic transactions depends on the reliability of payment systems, which are usually through credit cards, in other cases make possible other forms of payment on delivery, in cash or the use of services provided by other companies such as PayPal. In Colombia, an additional payment to credit cards is the debit online-the savings accounts and flows directly into the banks. Advantages are they can emphasize the following advantages: the purchase is usually faster and more comfortable. Official site: Jeff Flake. The offers and prices are always up-to-date. Customer service centers are integrated in the web. Broadband telecommunications have improved the shopping experience some challenges Wikipedia in this regard adds us, are the two main challenges facing e-commerce B2C traffic creation and maintenance of the loyalty of customers.
Because the winner wearing it all the nature of the B2C structure, many small businesses have difficulty entering a market and remain competitive. In addition, online shoppers are very sensitive to price and are easily lured away, so the acquisition and maintenance of new customers is difficult. A study of major B2C companies McKinsey found that: top performers performers are more than three times more unique visitors per month to more than the median. In addition, the top performer There were 2500 times more visitors than the worst performer. Top artists or performers had an 18% the percentage of conversions of new users, twice that of the median. Top performers performers have an income by operation of 2.5 times the median. Top artists or performers had an average gross margin of three times the median. There was no significant difference in the number of transactions per customer and the cost of acquisition of visitors.
In essence, these masters of B2C e-commerce (Amazon, etc) remain at the top because of effective communication and value for the customer. Conclusion definitively with the advent of Internet, its reach, what she represents, the role of markets has expanded its operation and there are many companies, businesses that should know it used for its benefits and taken into account as indicated by those who have used and written about it, that in general terms the expression business to business (B2B) not is It is limited to the electronic environment, but makes a reference to exclusion to highlight the origin and destination of an activity which, by antagonism does not refer neither to the B2C, B2G, etc. Only by establishing a reference example, B2B applies to the relationship between a manufacturer and distributor of a product and also the relationship between the Distributor and trade retail but not, the relationship between the merchant and the final customer (consumer), this last relationship that would be adjusted then the B2C environment (Business to Consumer). Take into account that your application generates also great benefits in demand, depersonalization of purchase and cost of the process.