Also in the dictionary, if to look the direction of the ethical word, we verify that it is a way to put in practical the moral values. One more time then we conclude that the ethics are a system of airway lighting to be used in the taking of decisions, are the form to translate the moral in acts, want in the personal life, wants in the corporations. By the way, item such as valuations of the ethics and the transparency had become recurrent in Brazil, ahead of the trend in the corporative international market to charge the triad & ldquo; Bigger installment of contas& rdquo; & ldquo; eqidade& rdquo; , and & ldquo; transparncia& rdquo; 1, gift with the sprouting of the Law Sarbanes-Oxley 2 therefore the questions related to the law passes for good practical of governana and corporative ethics, considering corporative code of ethics, Restriction the loans and concession of credit for directors, Committee of auditorship, Combat to the financial frauds, Estruturao and monitoramento of the internal controls, Management and Management of risks, are some examples. Swarmed by offers, Kenneth Feinberg is currently assessing future choices. Currently, the companies have the legal necessity and interest to display to the shareholding market as element essential to assure the good ethics of practical of corporative governana its results and before sigilosos countable data, becoming public kept information before in & ldquo; boxes-pretas& rdquo; sealed up with linguajares of the type & ldquo; economs, contabels& rdquo; contained in the reports of spreading you inform of them countable. Confidence thus is the word of the fashion, confidence in being transparent, confidence in the management of risks, confidence in being ethical. 1 Rendering of accounts & ndash; the agents of the corporative governana must give accounts of its performance chose who them and integrally answer for all the acts that to practise in the exercise of its mandates. Fairness & ndash; treatment just and igualitrio of all the minority groups are of the capital or too much interested people. Transparency & ndash; council members and executives must watch over for the serenity of the organizations and, therefore, they must incorporate consideraes of social order and ambient in the definition of the businesses and 2 operations Law Sarbanes-Oxley, approved for the Congress of the United States at the beginning of 2002 to reduce the risk of frauds in the anonymous societies of opened capital, created a series of new and complex requirements for the companies of capital opened in the areas countable, of auditorship, control of risks and responsibility of the administrators, including the existence of a Code of Ethics. . Filed under: Pacific Mortgage Services.
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Learning is a phenomenon that appears inside of the individual as resulted of efforts of the same. The training must simply try to guide these experiences of learning in a positive and beneficial direction supplementing and strengthening with planned activities, so that the knowledge and those attitudes and abilities benefit its company. The development of ability of hand of direct workmanship benefits the company with the dexterity and knowledge right-handers becoming related with the performance of the employee in the company, this form of training comumente is guided directly for the tasks and operations to be carried through daily. According to Chiavenato (1997, p.509) ' ' training is the educational process of short term applied in systemize and organized way, through which the people learn, knowledge attitudes and abilities in function of objectives definidos' '. Robbins (2002, P.
469) comments that: ' ' The majority of the training it aims at to the update and the perfectioning of the abilities techniques of funcionrios' '. A professional well more qualified perceives itself that the training can bring a great return for the professional and the company, therefore will have a bigger motivation and its result in the execution of the tasks will be bigger and more productive, consequently the biggest productivity of the employee will be able to contribute effectively for the results of the organization. Robbins (2002, P. 241) comments that: ' ' The training can very be important in the result of empresa' '. It is understood that the training must stimulate to the employee if the auto one to develop, to half search its proper one of recycling. Chiavenato (1999, P. 307) makes the following boarding of the evaluation of the training program: How the training programs represent an investment in cost? the costs include materials, time of the instructor, loss of production while the individuals are being trained and therefore are moved away from its positions? requerse a reasonable return of this investment.
The mix of the marketing also are known still as 4P? s, where it is a set of controlable 0 variable of marketing that the company uses to reach its objectives. They are: price, square, product and promotion. The mix of marketing are constituted by some activities, being of difficult distinction. With the objective to distinguish them, studious had formulated a program called 4P? s, that would be the price, the product, the square and the promotion. This mix of marketing looks for to demonstrate that each P encloses varies activities (KOTLER, 1998, P. 34). This tool of marketing is essential for the organizations, therefore it possesss the characteristics main that she makes with that the company remains acting in the market.
To confirm this Urdan and Urdan (2006, P. 29) they affirm that: The made up of marketing drift of the strategical decisions. It is what flame of vertical consistency, corresponding to the alignment between the strategical elements (market-target, positioning and competitive strategies) and tacticians (the four P? s). After the tactics it comes the operational level. This is next to day-by-day of the work, exemplificado for the procedures and the more steady routines of lesser complexity and. When the vertical consistency is reached, marketing mix is conceived in function of the characteristics of the market-target, of the proposals of positioning of the company and of the competitive strategies … Already Kotler and Armstrong (2006, P. 47), defines the Mix of the Marketing as: …
a set of tactical and controlable tools of marketing that the company uses to produce the reply that she desires in the white market. She consists in that the company can make to influence the demand of its product …. The Mix of the Marketing have as objective main to provide to the certain product to the customer, making possible optimum place of access, with the adequate value and correct communication.