A Commission-based advisors sold a money market fund, an own bearer bonds or capital guaranteed certificate – for example like to his customers for a conservative investment because these products, he achieved a higher Commission than classic day and date funds or pension values.”explains Stephanie Lehmann, also managing director and general partner of the Berlin financial planning offices. But if the market then turns down, these products in their price and value development in direct comparison to actually conservative recommendations lose significantly.” The customer pay the Commission-driven recommendation with his – partial – loss. A wave of compensation claims seem unlikely not because of numerous testimonials. But in any case, the relationship between customer and current Advisor is massively broken. Therefore, many bank customers and the customers are Classic agent looking for a real consulting alternative. They see us.” Ulf Niklas runs: since the beginning of the year we could our customers gradually recommend a higher cash position in your depot support and thus the reclassification to secure fixed-income investments. Commission-based advisers, however, have joined harder much so.” Finally, the shift in conservative fixed-income investments mean also Commission loss compared to an existing Fund or stock investment. The typical juxtaposed or benchmark comparisons ultimately helpless attempting unchanged invested to make the customers and not to lose the Commission were then often.
Here we can printing missing in US sales for the benefit of the customers use. “, as Ulf Niklas continue. Another example of this is the consistent implementation of the own independence. Whenever we have critically assessed the creditworthiness of an issuer of certificates in the past, we could without internal conflicts of interest and all the customer interest following recommend the timely sale of the corresponding equipment. Now, this leads to a special customer satisfaction. The power seller model of established provider focusing mainly on the internal contribution margins, however, is obsolete.” How to find the right now”Advisor for the future? Is important in particular, assign a fact pure Honorary Advisor to asset management. This is indeed free of fee and sales targets, and the conflicts of interest related to the customers.”said Stephanie Lehmann. In addition to a separate approval by the German banking supervisory authority and the detachment from a consulting eingrenzenden MiFID associated the Honorary Adviser must above all already have experience in the still very new fee consulting as well as a special professional qualification.
We can offer both: we are working in the Office of financial planning as a purely honorary consultant for two years and thus have the greatest possible Experience in this market. Our customers of in good conscience can trust. We bring the special professional qualifications in contrast to the most other free assets and honorary consultants of each long-term responsible activities and experiences at established retail and wholesale banks.” This experience and qualifications have proved for the customers not only within the framework of classic asset management and custody services, but also choosing simple best-interest daily and date money products. A financial investment in the Icelandic Kaupthing Bank we have generally discouraged customers due to the ultimately difficult assessable actual deposit backup situation. Some customers with high expected return thought it was initially too rich, concerns and are especially grateful to our recommendation now after the temporary closure of the Bank.” Here, too, the special quality of the honorary advice show in difficult market phases. Today was the best consulting model for the customers – as in Future.