ZOW 2014: Clarion events Germany focused on four indoor exhibition space. Bad Salzuflen, 4 December 2013 – ZOW international supplier fair for the furniture industry and interior design is again compact: In the course of the reorientation of the exhibition concept the organiser Clarion events Germany ZOW focused 2014 on the four halls 20, 21, 22.1 and 22.2. The sizing is a response to industry feedback and again to emphasize the character of the fair as a compressed knowledge platform. In consultation with the Messezentrum Bad Salzuflen we decided to open the Hall of 19 in the coming year not as an exhibition space”, explains Horst Rudolph, Executive Director of the trade fair organiser of Clarion events Germany. The exhibitors focused in the past on hardware in this Hall. This subject area we integrate into the Hall 22.1 in 2014 and there offer a combined competence center hardware and fittings”.
The organiser with the new, more compact Hall concept responds to the restraint of the manufacturers and suppliers in This market segment. Because some major hardware manufacturers have cancelled their participation, you have decided consciously to forego the additional exhibition space. At the ZOW 2013 partly longer paths were criticized within and between the halls of some exhibitors”, so Rudolph. The waiver of the exhibition space in Hall 19 should therefore in the future the unique selling proposition of the fair again highlight: business-related contacts in a little space. With exhibitors, who previously had planned a booth in Hall 19 or reserved, Clarion events Germany is in close contact to offer at least equivalent space. In some cases we can offer even more attractive surfaces the company”, says Horst Rudolph.