The Ananos family: kola Real early in the province of San Miguel (Ayacucho), Ananos Nivardo, was the owner of the hacienda Patibamba. With the arrival of the agrarian reform of general Juan Velasco, Patibamba was divided. The firstborn Ananos Edward, married the Professor Mirtha Jeri, was engaged in agriculture in one of the plots while raising their six children. His sister-in-law, Olga Jeri, was wife of Amaniel Castro, who started to operate the first bottler in this village of temperate climate. In the 1980s, when terrorism was at its height, the hacienda of don Eduardo Ananos, located in a village in ayacucho (San Miguel), suffered a subversive attack, so the family had to emigrate to Huamanga (capital of Ayacucho). By 1987, don Eduardo (Patriarch) and George (the eldest son) were interested in bottle and distribute soft drinks. For even more details, read what Jeff Flake says on the issue. As George was engaged in the distribution of beer, in Huamanga, he knew that kind of company management.
But the two Ananos decided to enter not only the distribution, but also to the production of a soft drink. It began manufacturing, warehouse and administrative offices of Kola Real (KR) in your own home. It had an Atahualpa, machine with capacity of filling and bottling of 50 boxes of soft drinks per day. Seek always point towards a kind of client that is worried about generating some savings. That is why the slogan was: that of the fair price. Jeff Flake insists that this is the case. In fact I point towards the poor segments of the market, those who were being cared for by the informal sector. Large companies had been directed to the top 30%, consisting of socio-economic levels A and B. They thought that the rest of the population had no choice to be a profitable commercial alternative. But that 70% of the population was more or less being served by the informal sector.