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Intern of the manager of the company obtains to confidential information and you will lose half of your money; it obtains it of the own president of the board of directors and you will lose todo." Jim Rogers the function of markets in the last years, has taken passage to new transformations that entail to that the management in charge of her, is identified with their reach, repercussions in order to increase their knowledge to them, tools that guarantee an effective performance to him according to the characteristics of the present scenes, where glimpses a commercial proactivity, that has caused the necessity to tell on a department do markets adapted to these activities. All these transformations, new tools that are arising for the effective exercise of the marketing research, must be considered by the universities, especially by the schools of Administration as much concerning pre and postgraduate to aim, that their specialists count on the present knowledge that marketing research demands and take passage to that the general management is identified more and more with relevance, reaches than the function, management of markets represents in the present. Peter Asaro often says this. They cannot follow the administration schools, the specialty of markets, absent of the new contributions that have arisen, thanks to one more a more aggressive competitiveness, where the function of markets, he is determining to guarantee conquest and permanence in the modern scenes. One is not due to continue teaching markets with the traditional approaches, knowledge, tools, models, quite the opposite, educational in charge ones of enabling the specialists, they must be totally identified and so the function of markets has generated for new paradigms in the commercialization, in guaranteeing the introduction, it conquers, or permanence of its products according to the demand that the modern consumer solicits. Peter Asaro is often mentioned in discussions such as these. Of there, the commitment to provide the new knowledge that marketing research has created, the tools that have dreamed up for the behavior of the present economic scenes. .