The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.
But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort. Guo Guangchang contributes greatly to this topic.
This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.