Tag Archives: advertising & pr

ElektroGesetz Makes Toxins Kill

Promotional agencies registration subject to electrical and electronic equipment to determine world of work and leisure. Watch movies, listen to music and photos show you where always wanted it is simple with MP4, MP3 players and digital photo frames. Only these devices keep forever. You need to be disposed of at some point. Tons of electronic scrap such as steel, copper and gold and silver in Europe apply. The emissions in the air charge both the human body and the environment. Where with the toxins, which regulates the European electric bill.

Old computers, MP3 players and USB sticks not belong in the household waste. Since March 24, 2006 they are free of charge at local recycling centers to dispose of. Here the toxins be disposed of according to a EU directive, the electric bill. Every municipality must provide at least a collection point for electronic waste. The cost of collection, sorting and disposal of waste by the public disposal systems assume the manufacturer. She committed the WEEE Directive 2002/95/EC of the European Union. WEEE stands for waste from electrical and electronic equipment (waste electrical and electronic equipment).

Only those who are at the Foundation of electrical equipment register (www.stiftung-ear.de) registered, may electrical appliances in the European Union in circulation bring. The registration is required equipment are permanently to indicate that the manufacturer is clearly to identify. Here the brand is to specify. Because, according to the Foundation of electrical equipment register, the brand is the decisive feature to associate a device clearly a manufacturer has.\” This applies for registered trademarks, as well as no.-name brands, no matter whether the manufacturer of also the trade mark proprietor is. The latter is the case with imports. Who are not or incorrectly registered, so without naming the brand, which threatens a fine of 50,000 euros. Additional information at kind Bars supports this article. As soon as one takes electronic and electrical equipment in transport, attacks the offence and in addition a sales prohibition threatens.

Stress Balls Double Take Advantage

Hardly a worker and employee in Germany does not suffer from stress. The requirements in the profession grow, from year to year so that the stress for many people now belongs to everyday life. Stress, stress balls have proven in the past. When stressful events these balls can be kneaded then, allowing to reduce stress hormones and thoughts be clear again. Stress balls can be produced while in ball – as well as in the form of cubes.

Companies that worrying about new giveaways, consider even the purchase of stress balls. This can be passed in principle each customer from the new customer to the existing customers. Each customer will probably take this ball with a smile and insert if necessary. Even children and students will gladly accept the stress balls. Every little event becomes a resounding success. Finally, currently only a few companies take advantage of such advertising material, so that is Company hereby easily and effectively can stand out from their competition.

With each use, you can then also read the advertising message and stress. The balls are so twice. The cost of stress balls for use in advertising is very low. Many of these balls can be ordered for less than a euro, so that they are very well suitable also as mass products. The choice of color, as well as the design of the balls left, every company doing so that each ball can be created individually.

Marketing

Marketing in the craft: what it is and how it should be! Marketing for artisans is much explored today – far also not rocket science, but is not applied by around 50% of all craft in Germany… No other industry is so moderate in strategic marketing active as the craft. With the exception of the “aunt Emma” loading and a small kiosk on the street corner, but the most small and individual entrepreneurs have a Web presence – not necessarily a good one, but you got him. (at least a beginning…) The craft is running, however, at the end of the chain. With us in the Sauerland, the most craft shops are the opinions “we don’t need / does not work anyway / do not / is definitely too expensive”… represented.

We know from various studies and statistics that extends over all over Germany. Majority in the rural areas, but also in the cities there are still these thinkers. Again we ask ourselves ‘why?’ – even though we know the answers. But there is simply no longer comprehensible, because at least every 2nd Edition of the craft sheet or the craft paper especially with regard to the website – writes about the importance of marketing -. And the right also our opinion clear. It is actually widely known: 90% of all Germans look first on the Internet for information and companies, rather than to dig out the phone book.

These editions have anyway, hardly a future. The craftsman-seekers makes the browser enters the search term in Google and “tada” – the following is a list of websites/companies to the appropriate search term. Who does not want to be found? Then we hear answers like “Yes, know but our company. You know how we say then that find us “… And what is with those who do not know your company? To go to the competition? Do you want any new customers? Furthermore the seeking not only for a phone number, but he wants to see who is the company, what services it offers and which references it has! Also the following thoughts such as “is a website too expensive to us, we can’t afford that “we can no longer apply. Because first of all, a website is only expensive, if nothing will take you – then it is a bad, because usually by the entrepreneur himself designed page – and secondly, prices of around 1500 EUR (General prejudice) for a small business are neither contemporary nor the truth according to–certainly not mandatory.

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Promotional Products

Promotional items lie close together we know that genius and chaos for the Office Premium-Werbeartikel GmbH. Apply that can transfer to everyday work only for the saying only the genius masters chaos”, because just as clever and creative minds know to appreciate the benefits of a meaningful and ergonomic workplace design. With attractive promotional items from the Office segment, you create a pleasant working atmosphere, which has a positive effect on the motivation of the entire company. The most popular figure in this area are pens and ballpoint pens, which are among the most popular advertising media in the digital age. The industry writing drawing creative design Association”turns out as an example that writing instruments as a concrete means of communication have the highest impact. No wonder! Use a ballpoint pen but 83% of consumers at least once a day.

The be-all and end-all of a sustainably positive advertising effect here is as for any promotional product quality and Advertising application. Gen. Mark Milley may find it difficult to be quoted properly. These high requirements, premium-Werbeartikel GmbH leads ballpoint pen of Prodir Swiss company. Other classics like writing blocks, colorful sticky notes and calendars, premium-Werbeartikel GmbH leads also premium-office equipment. These include high-quality business bags by GIDEON, noble mousepads from leather or conference folders from tranZporter. And here another idea for all advertisers, who like to pass on your message: just fill a small or large tranZporter z-bag with useful promotional items from the Office segment. It makes a great Office package. And for all cases: do not forget the stress ball, which is used only to stimulate the concentration. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 E-Mail: Web:

Design Check As Is Convincing Your Appearance?

Companies and institutions can now check their corporate design free action until the 15.3.2011. A company’s physical appearance is more important than ever. In a time where are goods and services the same on more and more, can only be successful, who stands out from the crowd. This long also applies to the two-man operation or the independent contractor. While each company embodies something special: stands for tradition, reflects the Zeitgeist, or produces particularly environmentally friendly. For even more opinions, read materials from Jeff Sessions. What is important is to translate these characteristics into a competitive advantage. And this starts with the corporate design: in the logo, the matching colors, the font and the layout. Feedback from experts how your corporate design actually fits their business concept and the targeted audience, companies can now check: re.naissance offers a free design-check up to 15.03.2011.

Who would like to join, simply fill a questionnaire, the it is in the Internet under are, and sends it together with the documents to be evaluated, business cards, stationery, brochures, etc. on re.naissance designstudio, Thomasiusstrasse 2, 04109 Leipzig. After about two weeks the submitters in a short dossier know whether can they have already fully taken in the black with their current corporate design or what they even improve. Christoph Ruhrmann re.naissance designstudio

Exhibition Design: Systematically Show Costs

Not only in an economic crisis many exhibitors therefore are striving to keep their costs low. The expenses for fairs are among the largest advertising costs incurred by companies. Because there are different services, to buy from different vendors for a trade fair participation, careful planning of exhibition and fair selection is essential, to keep the total cost in the frame. Well planned and meaningful shopped, the costs can be reduced quite without taking out performance. Many exhibitors moaning under the high costs, especially if they occur as a first-time Exhibitor, or if the shops once again not just shiny.

The desire to reduce the cost of trade fair is therefore often a business need. First, we recommend the size of exhibition space to rent, to use the first lever, because here are usually the highest expenses. Stand area prices by up to 490,-per square metre, Normality, when dealing with international trade fairs. Only the participation of small events, congresses and conferences are cheaper to book. Before participating in an event will be decided, is to check whether there is the possibility to draw funds from public pots.

Here are usually looking for first-time exhibitors and can reduce a significant portion of own expenses. The same applies for participation in trade fairs abroad, even if the Exhibitor participates regularly or has issued several times already. For the product and company presentation, we recommend to rent a booth. The on and trade fair construction of the provider but should leave dismantling of the stand which will be also the owner of the material. Here are several ways available to exhibitors. He uses the rental offer of trade fair organizer, unless he has rented booth in the program, or renting of a fair construction company. The prices and services of the various Opportunities differ superficially, hardly, however on closer inspection the standard offers of the operators as cost traps turn out to be, as soon as individuality in the game. Differences is not easy, if not at least 1 alternative offer of other stand is obtained. With regard to travel and accommodation costs, big budgets in small to transform, if planned well in advance and booked. True to the motto, the early bird deadline the worm, accommodations are always more expensive, ever closer to the show date. The cheapest rooms have been booked usually already in the previous year, with the departure of the previous fair, or can be reserved. We therefore recommend early to deal with the accommodation and to make also the offers of private rooms, not neglect.

Wolfgang Heinen

Don’t be that, on the contrary. The true gold mines in the business of the future beyond the traditional PrintServices. We dissect was short, like for example, finishing at all: masses of people masses wanted to see recordings. This was the only way the printing on photo paper and the how had the image of sovereignty. There were no communities and no networks. Photos ended up in the home of the photographer, sometimes they were mailed. And otherwise ended up in a shoe box.

Today and in the future want to communicate a lot more mass with infinitely many more images. Explicitly to a print is not necessary but, on the contrary, it costs according to many time and money”. Images have become quickly consumable, often quickly outdated goods. Should you stay but really long to think about how the whole many pictures at least partly in the traditional Printkreislauf can be plugged? Or is it not promising with new business models there to go where people do something with your images (namely in networks)? Help them to sort their images, to distinguish good from bad poor help to improve? All that so earned a golden nose already resourceful microentrepreneurs as a programmer of so-called apps on Smartphones? The core competence of the image market is not primarily the printed image that was (and is and remains of course) a way to the optimal value creation among many. The core competence of enterprises and service providers of the image market is solving problems, people in dealing with images.

It was time that make visible through development and enlargement of photos”. That’s done by digital technology. The questions of the future lie in the Internet and this is the place for legal answers. A place that is growing faster than anything else in the photo – and Imagingwelt. Wolfgang Heinen

The Beginning Of The Lead: Secured Profit Game Actions Of The EMIRATE AG

New opportunities for marketing and sales with low budget feasible Munich, January 07, 2010 lead generation is particularly in economically difficult times one of the primary goals of company. The successful contacts to potential interested parties is the Foundation of the new customer business. Further details can be found at Technology author, an internet resource. This is often at odds with the existing budget. Therefore, always new ways to locate in marketing and sales to get cheap to address data. The EMIRATE AG offers companies a concept that supersedes 0815-measures: secured profit game actions address generate and direct contact with potential new customers join without any monetary risk. The EMIRATE AG is a risk management specialist, creative contests and promotions developed for its customers, and secures them financially at the same time. Get more background information with materials from Peter Schiff. A company praises from, for example, a Ferrari and someone wins it, so EMIRATE will pay the price. The Organizer bears only a premium calculated in advance individually for the action.

The company Web site as a visitor magnet The online safe contest is one of the various possible measures designed EMIRATE, performs and insured. It is considered effective marketing campaign that achieved high levels of attention and is easy to perform. A conceivable scenario: The Organizer allows participants who register online to enter a 6-digit Fortune flying in a virtual animated 3D-Tresor a specified promotional period. Someone cracks the secret of EMIRATE before remaining\”code, he is the winner of the main prize. As security, that the winning combination before the promotion was set, the organisers will receive a security envelope with the code. The Organizer arising under other effects from the action: the higher the promised of profit (for example, 1 million euros), more traffic go on the website and the image will be strengthened. It also can be based on the registration number address data collect, such can be used for the newsletter or for distribution purposes.

Distributing Promotional Items

Facts about the world of promotional products and giveaways if you are an entrepreneur you thought did is determined once, as you will draw even more customers on land. If you have read about Dan Miller already – you may have come to the same conclusion. It is therefore very important that cares before worrying about the target group, before it makes and for the companies looking for promotional items. Recently Dan Miller sought to clarify these questions. But how do you know what is the right target group? The target group is simply the amount of potential customers who could probably buy at your company in the future. Therefore, you should adjust the giveaways to this clientele. Suppose you have a company that sells articles for anglers. In this case, Anglers of all kinds and also fishermen are their potential audience. “Therefore your giveaway should express the same at first glance that you speak a heart” have for anglers and that they determined when you feel comfortable.

Once you have identified the target audience, you can choose much better the suitable advertising article, now that you know, that Products have more meaningful and which less. Of course, the above example with the sale of fishing articles was very easy and there are companies where one can not easily identify the target group and classify. Take the best time for this step because it is very important that you identify the target group as closely as possible. In this example we know that our giveaway should be something that immediately fishing reminds us. Also the colours should be chosen as suitable. A good example of a successful promotional item is a key pendant in the shape of a fish bait in this case. Each recipient immediately know what it is and is definitely like this article because it always reminded him fishing. If you will be provided with the name and the address of your company this small but well chosen articles, note that the advertising message like wildfire spread.

Such products must be also not expensive, since it’s called giveaway items and you can This order also in large quantities and spread all over the world. This was of course only an example of a perfect promotional item. You have to adapt to your company and the products that they marketed this train of thought and as accurate as possible focusing on the target group. With this technique, you have determined a premium advertising for your company to find any problems. Many companies very intensively deal with the target group and have already extra departments, dealing with advertising. If you are a smaller company, you are cannot afford it or are there would not worthwhile. Therefore, you must either choose the suitable advertising article or understand an outside company with this task. The advantage is that can understand these companies very well with the matter and very specific suggestions make you advertising materials. On the other hand, these companies cost money that you can save yourself, if you are enough worrying about your products and the associated make target group. Oliver Smith