Tag Archives: marketing

ElektroGesetz Makes Toxins Kill

Promotional agencies registration subject to electrical and electronic equipment to determine world of work and leisure. Watch movies, listen to music and photos show you where always wanted it is simple with MP4, MP3 players and digital photo frames. Only these devices keep forever. You need to be disposed of at some point. Tons of electronic scrap such as steel, copper and gold and silver in Europe apply. The emissions in the air charge both the human body and the environment. Where with the toxins, which regulates the European electric bill.

Old computers, MP3 players and USB sticks not belong in the household waste. Since March 24, 2006 they are free of charge at local recycling centers to dispose of. Here the toxins be disposed of according to a EU directive, the electric bill. Every municipality must provide at least a collection point for electronic waste. The cost of collection, sorting and disposal of waste by the public disposal systems assume the manufacturer. She committed the WEEE Directive 2002/95/EC of the European Union. WEEE stands for waste from electrical and electronic equipment (waste electrical and electronic equipment).

Only those who are at the Foundation of electrical equipment register (www.stiftung-ear.de) registered, may electrical appliances in the European Union in circulation bring. The registration is required equipment are permanently to indicate that the manufacturer is clearly to identify. Here the brand is to specify. Because, according to the Foundation of electrical equipment register, the brand is the decisive feature to associate a device clearly a manufacturer has.\” This applies for registered trademarks, as well as no.-name brands, no matter whether the manufacturer of also the trade mark proprietor is. The latter is the case with imports. Who are not or incorrectly registered, so without naming the brand, which threatens a fine of 50,000 euros. Additional information at kind Bars supports this article. As soon as one takes electronic and electrical equipment in transport, attacks the offence and in addition a sales prohibition threatens.

SMS Company

Today, in an era of constant technological progress, to try to draw a life of modern man without a convenient devices such as TV, computer, etc., very difficult. Among the thoughtful things firmly occupies a niche and a mobile phone. Of course, these are different organizations that are anxious to get information about their services and products available to a variety of explorations and tools. A mobile phone, to word refers to one of the most effective ways to send information. At Ken Feinberg you will find additional information. First, it is quite cheap. Second, do not need to write special programs. Third – this is not indirect contact with a potential buyer and the opportunity to understand whether the message was delivered to the addressee. SMS sending service developing rapidly at present, almost every day expands the spectrum of mod SMS services and SMS shares.

Undoubtedly, first mass sending of short messages is important for the organization and advertising to promote its goods and services. With a database of customers with their names, you can organize a mass delivery SMS to all buyers, and addressing each by name. Naturally, this service will increase the rating organization or company in the eyes of the buyer and will awaken in him a desire to agree to his proposed use of the service or desire to leave them interested in the promoted product. The potential power is unlimited bulk SMS messaging. In addition to information services and distribution of promotion, SMS distribution helps to carry out surveys of customers that will generate the most correct notion about what kind of sold services or products are most popular among them.

Loyal customers are very fond of discount systems. And with the help of SMS advertising will be regularly inform customers about upcoming programs and discount available today and now shares. This attention from the company can not bring about positive emotions in the client, and they feel not just a customer, a "special" and try not to stop the interaction. SMS Sending Service VipSMS.net help you promote your company, your products and services via mobile communications. Sending SMS, you will have the opportunity to free to change the name of the sender's phone number on the organization or company, or any other, an inscription that suits you. You can send SMS messages to a huge number of users, all of which will be delivered in seconds. You will be able to promptly inform its users about future discounts and promotions. Remember that SMS messages for the most part better than advertising on television, radio or newspapers. SMS stored in the memory of the mobile phone and if necessary it can always be read. This is a great alternative to your company's catalog.

Stress Balls Double Take Advantage

Hardly a worker and employee in Germany does not suffer from stress. The requirements in the profession grow, from year to year so that the stress for many people now belongs to everyday life. Stress, stress balls have proven in the past. When stressful events these balls can be kneaded then, allowing to reduce stress hormones and thoughts be clear again. Stress balls can be produced while in ball – as well as in the form of cubes.

Companies that worrying about new giveaways, consider even the purchase of stress balls. This can be passed in principle each customer from the new customer to the existing customers. Each customer will probably take this ball with a smile and insert if necessary. Even children and students will gladly accept the stress balls. Every little event becomes a resounding success. Finally, currently only a few companies take advantage of such advertising material, so that is Company hereby easily and effectively can stand out from their competition.

With each use, you can then also read the advertising message and stress. The balls are so twice. The cost of stress balls for use in advertising is very low. Many of these balls can be ordered for less than a euro, so that they are very well suitable also as mass products. The choice of color, as well as the design of the balls left, every company doing so that each ball can be created individually.

Marketing Lesson From TV Show American Idol

The ninth season of American Idol and ended a 24-year-old Lee DeWyze from Mt. Prospect was selected the winner from more than 100 000 applicants. In contrast to two similar programs, culminating most recently in Sri Lanka, the singer, who was competing with Lee, was unable to beat it in the interactive television show America ranking. The second hour show 24.2 million viewers watched, which is higher than the general population of Sri Lanka. The success of American Idol and the secret of the popularity of nine-year while maintaining a high rating is to apply the right marketing strategies. Some of these strategies have been successfully implemented in Sirasa Super Star and Derana Dream Star. I would like to stress one important factor in the success of American Idol, which has revolutionized the format television programs and the same theory applies to the success of any brand.

The secret is the involvement in the creation of the interest and participation of the target audience. Despite criticism of the use of SMS to determine the winner, this method increased audience participation in the selection of the winner to a great extent. In the era of Web 2.0, which makes it valuable audience messages, text messages take the audience to show all the great part, and the target audience, in the final After all, plays a decisive role in choosing the winner. If the referee will make all the decisions for the audience, the audience becomes a passive observer, who can not in any way affect the outcome of the event. Viewers who are simply watching TV, thinking what will happen, all of a sudden have the right to vote and to make a decision. Winning or losing opponent – now it's your contribution to your phone in your hand in the final result. (Not to be confused with Robert Bench!). Young a generation that has always wanted to be active, it is very attractive.

Format instantly became popular and attracted followers around the world. The question that really can happen is a matter of fact, how to engage your customers more and more involved in your product or service? It is important for you to allow your customers to share their feelings, make comments, reviews and more to interact with your brand. Obviously, the reduction of barriers and the rapid increase of information sources allows customers to switch from brand to brand, and most audiences do not show loyalty to one and the same brand all the time. Increased involvement will increase brand loyalty. Participation in itself does not provide you with continued success. It is extremely important for you to have a product that is constantly being improved and meets the needs of more customers than products of your competitors. Customer involvement will contribute to their attachment to the brand and not allow them to switch to another brand.

Corporate Strategy

Already, many companies are developing solutions within the framework of corporate strategy and future plans are not only the heritage of the director, but also concern for each employee. The word "strategy" "Mission" and "vision" were words frequently used at meetings and gatherings. Many companies have made enough attempts to form a valid strategic plan. Erin Callan shares his opinions and ideas on the topic at hand. But often the strategy correctly spelled and corporate documents are to lie quietly in its own folder. Values in this document represents the strategy and vision, there is more than on paper, but when they actually shared by all members company and is an indispensable guide to action, be present at each planning meeting and are adjusted at each meeting. Many owners are concerned about how to make strategic plans are working? And there several ways to develop a strategy for the company: Education: to train a group of strategic marketing, planning and management, to show how others do it, and leave her to write the strategy itself Consulting: write strategy for a team to coordinate it and give it to implement Brief: to develop strategies to one person, usually the owner, and to instruct the rest of the strategy for Teamwork with technology team coaching: a strategy to write together, but not in the form of regular meetings, and in the format of coaching the team, using an arsenal of special techniques to uncover building team. Some contend that European Commission shows great expertise in this. WHAT IS COACHING TEAM? The essence of this approach lies in revealing the inner potential team, pooling based on the vision of the company, and acquire skills in a focused joint movement. . .


Marketing in the craft: what it is and how it should be! Marketing for artisans is much explored today – far also not rocket science, but is not applied by around 50% of all craft in Germany… No other industry is so moderate in strategic marketing active as the craft. With the exception of the “aunt Emma” loading and a small kiosk on the street corner, but the most small and individual entrepreneurs have a Web presence – not necessarily a good one, but you got him. (at least a beginning…) The craft is running, however, at the end of the chain. With us in the Sauerland, the most craft shops are the opinions “we don’t need / does not work anyway / do not / is definitely too expensive”… represented.

We know from various studies and statistics that extends over all over Germany. Majority in the rural areas, but also in the cities there are still these thinkers. Again we ask ourselves ‘why?’ – even though we know the answers. But there is simply no longer comprehensible, because at least every 2nd Edition of the craft sheet or the craft paper especially with regard to the website – writes about the importance of marketing -. And the right also our opinion clear. It is actually widely known: 90% of all Germans look first on the Internet for information and companies, rather than to dig out the phone book.

These editions have anyway, hardly a future. The craftsman-seekers makes the browser enters the search term in Google and “tada” – the following is a list of websites/companies to the appropriate search term. Who does not want to be found? Then we hear answers like “Yes, know but our company. You know how we say then that find us “… And what is with those who do not know your company? To go to the competition? Do you want any new customers? Furthermore the seeking not only for a phone number, but he wants to see who is the company, what services it offers and which references it has! Also the following thoughts such as “is a website too expensive to us, we can’t afford that “we can no longer apply. Because first of all, a website is only expensive, if nothing will take you – then it is a bad, because usually by the entrepreneur himself designed page – and secondly, prices of around 1500 EUR (General prejudice) for a small business are neither contemporary nor the truth according to–certainly not mandatory.

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Branding Group

The results of these projects are used for both material and nonmaterial motivation. Ratings can detect market advantages and disadvantages of the service, to identify and eliminate the "weak" places. The result of the project Mystery shopping customer receives is in the form of the final index of quality of service in the company's certain period, expressed in points or percentage estimates. It is preceded by a work filled with mysterious customer questionnaires in which they provide answers to the evaluations on well-formulated questions. For example, "greeted the seller to you at your appearance in the store?" Since the assessment of service quality by people to some extent, there is subjectivity.

However, to reduce its expression and impact on the bottom line makes it possible, first of all, intelligent tools – Mystery Shopper Questionnaire and carefully prescribed behavior patterns. For even more details, read what author says on the issue. The evaluation criteria that may "mean" subjectivity should be minimized. For example, a mandatory standard for tinning almost all companies is a "seller's goodwill." This standard is a subjective workload. More info: Senator Marco Rubio . Each person evaluates goodwill on the basis of personal experience, the requirements put forward by the people, their character traits, lifestyle, etc. Therefore, to avoid subjectivity in the application form clearly specify what behavior the seller is friendly (courteous, smiling, etc.). If the subjective evaluations by mystery shoppers in some criteria the staff can not be avoided, then they are entered in form and are formulated with the mark "Subjective assessment", the "comments" and are considered in the light of this factor. Subjective evaluation can sometimes give the customer more information about some features of the service, which could not be expressed as a questionnaire.

It reviews, impressions, emotions, those mystery shoppers, which assesses the quality of service. To optimize the interaction with the client company in Research & Branding Group has developed online – the system of "fast response. " With this system, customer can not only monitor the progress of the project, but also to view each performed an assessment, order the interesting statements. With the accumulation of Mystery Shopper company experience and was used to solve the problems of higher complexity. For example, this is a test of "honesty" of employees when it is suspected that someone from the staff in their work grossly "liberties" or failed to comply with internal security. In some cases, in the course of such projects from the mystery shoppers a high level of artistry and dramatic skill, since they are the provocateurs. Accordingly, the importance and complexity of such visits increased tenfold. Also increasingly being used as an additional Mystery shopping method of gathering information during marketing research, especially in benchmarketinge. Mystery shopping is a special training, but he must possess certain skills (observation, artistry, high distribution of attention, etc.). Of course, it should be people who fit the target audience of the Customer, to make it difficult to distinguish from the mass of buyers.

Business Training System

A major advantage of MLM is the presence of a training system. Should ask the sponsor about the availability of training for its partners (same and relate to training distributors when choosing a company), whether it is a solid motivation, or is it real practical help, consider this. All of the most successful network marketing guru use systems, with their help any novice can make a fast start in the MLM business. Therefore, an effective education system in your sponsor or the company should be required! 5.

Duplitsirovanie. Even more important is the availability of training and recruitment – it is an opportunity Duplitsirovaniya! Think about the suitability of this system for you, can you duplicating its (Repeat) and apply in their business. And if you can use the system for your team or if you need to recreate “reinvent the wheel?” 6. Benefits and rewards of partnership. Find out what benefits you can benefit from this partnership. What bonuses you get by becoming a distributor in your chosen branch of the Sponsor? This item is in addition to the “advice number four.” This technique is primarily designed for experienced networkers who already have their own organized system of training for its partners.

Suppose that an experienced hitter wants his team to enter a new favorite MLM company, but has in it the sponsor. And our “expert networker” looking for a new sponsor this project to take place in the business of the company on favorable terms. He does not need to sponsor a “Teacher” or “Master” with the training material, it is already quite proficient in their field, but he needs someone who can offer him any benefit from this partnership! These benefits include: discounts on entrance to the project, a good site, adapted for use in the new project, unique recruiting materials, various paid services or program for which you will of course be free or cheaper than the others.

Promotional Products

Promotional items lie close together we know that genius and chaos for the Office Premium-Werbeartikel GmbH. Apply that can transfer to everyday work only for the saying only the genius masters chaos”, because just as clever and creative minds know to appreciate the benefits of a meaningful and ergonomic workplace design. With attractive promotional items from the Office segment, you create a pleasant working atmosphere, which has a positive effect on the motivation of the entire company. The most popular figure in this area are pens and ballpoint pens, which are among the most popular advertising media in the digital age. The industry writing drawing creative design Association”turns out as an example that writing instruments as a concrete means of communication have the highest impact. No wonder! Use a ballpoint pen but 83% of consumers at least once a day.

The be-all and end-all of a sustainably positive advertising effect here is as for any promotional product quality and Advertising application. Gen. Mark Milley may find it difficult to be quoted properly. These high requirements, premium-Werbeartikel GmbH leads ballpoint pen of Prodir Swiss company. Other classics like writing blocks, colorful sticky notes and calendars, premium-Werbeartikel GmbH leads also premium-office equipment. These include high-quality business bags by GIDEON, noble mousepads from leather or conference folders from tranZporter. And here another idea for all advertisers, who like to pass on your message: just fill a small or large tranZporter z-bag with useful promotional items from the Office segment. It makes a great Office package. And for all cases: do not forget the stress ball, which is used only to stimulate the concentration. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 E-Mail: Web: