Tag Archives: marketing

Deutsche Public Relations

Would you, for example, only four times a year at the public or once a year to celebrate the “day of the open door”, so that is also a project work cover. But beware: The PR should be continuously a one man agency however quickly reaches its limits. A continuous media work requires at least two, preferably four to five Working days. Novak Djokovic may find this interesting as well. Note: Erfolgsabhangige components solve hourly from the society (DPGR) regularly conducts Deutsche Public Relations by honorary polls under PR agencies. Some examples of average fees in 2008 allow a first assessment of the magnitude expected: so are 101 euro for the Chief consulting per hour, a consultant comes to 76, and 66 euro are required for your organization.

A small Konzeptionschlagt with 1368 euros, a large 3,500 euros. Learn more on the subject from MasterClass. The continuous Betreuungkostet monthly from 1,000 to 3,500 euros. These are values that are required of independent PR consultants without employees. It is clear that also the hourly or flat rate increase with the size of the Agency. The trend to so-called scoring models that measure the completeness of the Agency services and weight and find a basis that allows for a mutually fair compensation but away from the hours payment. Performance-related components are thus more and more input in the newer business relationships between client and agency. Conclusion: Whether publicity of a company should be performed only by yourself, our own employees or with professional support, depends on various factors: what will be achieved with Public Relations in what period of time and with what budget? How innovative is the company and external as internal – how many actions in the PR field are therefore roughly expected? PR expertise exists in the company or can be trained at least in an acceptable period of time? If these questions are answered clearly, allows to deduce whether an internal solution is sufficient or the support of a PR agency should be sought. There are suitable PR agencies or consultants for every budget.

Tip: Are if you the appropriate agency. Under benchpark.com, you can filter agencies among other things according to skills, budget and location. Please note: you decide to work with an external PR consultant or agency, you must Nevertheless, designate a contact person within the company. There is nothing disruptive as unclear and circuitous information channels. Peter Richter

German Board

The proportion of female marketing students at universities rises and concerns in particular the areas of communication, PR and media. Women are however still not sufficiently differentiated considered consumer and purchase decision end: women act as opinion leaders and decision makers within families. The companies are however not yet aligned on this development. Especially in the distribution of high-tech products, cars, or in the financial management a high competent female product developer and sales associates that can interact with potential customers on the same wavelength deficit nationally and internationally. In an average car dealership, for example, three percent of sellers don’t even are female. At the same time, the growth market opened wife”many companies a huge yet untapped potential and provides a great opportunity for women also career-technical: only ten percent of leadership positions within the marketing and less than one percent of German Board posts are occupied by women. At the same time marketing increasingly in public sectors such as hospitals and educational institutions is gaining importance and this growing opportunity.

Notwithstanding women often remain with the double burden of work and family to fight, what still makes more difficult a career. Three developments now should be considered as still marketing itself is changing: Despite the constant challenges for the market-oriented management – internationality, individuality, innovation – and the usual short-term trends can be found also groundbreaking and ongoing developments, which will affect not only individual special areas. Now of course the break of the media and the dramatically increasing importance of information technology are the best-known. The implications are being felt particularly in the print media and currently almost daily subject of reporting. Interactive marketing with all its nuances and possibilities of interpretation was never as effective and essential as currently. A second trend, almost silent but steady ongoing demographic change can be found. Since sales results and marketing measures in the field of senior marketing”often short to medium term set are, the long-term impact of demographic change are rarely taken into account.

SearchWord

A big plus for handkerchiefs with printing on foil or box is the eco-friendliness. The handkerchiefs supplier world of innovation pays attention to quality of the handkerchiefs of wood from renewable raw materials, the paper used is unbleached and chlorine free. Educate yourself even more with thoughts from Live Well Financial. In addition, it is very important to pay attention to a super soft quality of the handkerchiefs for the handkerchiefs supplier. When the donee a fuzzy feeling adjusts itself in the use of the handkerchief, connecting directly to the fire. Promotional items are as handkerchiefs sympathy carriers. Information about the product index.php? go = itemover & dwpSearchWord = handkerchief read report: index.php? p = 234 & more = 1 & c = 1 & tb = 1 & pb we = 1 _ happy to advise you! Call us or contact us. We are looking forward to you! Provider contact information: world of innovation Jernoiu e.

k. Hales 65 D-42275 Wuppertal Tel. + 49-202-590853 fax + 49-202-590883 eMail: Amtsgericht Wuppertal HRA 17022 Ust.Id.: DE 173409400 tax. 131/5116/1425 PSI No. 44538 Company Description: world of innovation has established itself as a supplier and distributor of promotional products since 1995 and offers a selection of over 40,000 business gifts in a professional online shop. world of innovation offers a full service on request: from the selection of products, the processing by laser engraving, pad printing, screen printing, etching, embossing, to the possible individual shipping. In the sense of the customer the company offers regardless of the order quantity so everything from a single source and this. The extensive range from brand-name articles about fortune cookies, candies, products from the areas of technology, textiles, sports, wellness, plants and offices to the classic giveaways like stickers, bookmarks, or plush animals of promotional items, business gifts and stray articles.

Business Plan

When developing a business plan, the first stage is to identify and classify risks through risk analysis. Particular care should be exercised to the risks, the probability of occurrence is high, as well as those risks that can inflict maximum damage on the project. Having selected the most important risks are transferred to their quantitative analysis. The most important element of quantitative risk analysis is a sensitivity analysis. For its implementation shall be povarirovat various parameters project (prices, sales, construction period, inflation, etc.) and see how this changes performance. At the same time identifying the most critical parameters that may be most affected on the effectiveness of the project.

At the same time limits and calculated break-even point, ie actually reveals a lot of parameters of the project when the project will be effective and set the parameters of the project, in which he will be ineffective. Examines the range of possible values of uncertain parameters and, consequently, the extent of possible adverse scenarios of the development project. In the quantitative analysis Risk assessment is also expected effect (integral index) of the project, taking into account the quantitative characteristics of uncertainty (probability distribution, the range of changes of undetermined parameters, etc.). Based on the integrated performance of projects are subject to risks can make management decisions about the feasibility of the project, to compare projects with each other, etc. Today the most effective is a comprehensive approach to risk analysis.

On the one hand, this approach provides a more complete picture of the possible outcome of the project, ie all positive and negative surprises awaiting investors, on the other hand, makes possible a wide application of mathematical methods (especially the probabilistic and statistical) for risk analysis. In theory, the risks are the following types of mathematical models: direct, inverse and research problems of sensitivity. In direct problems of risk assessment associated with the determination of its level, is based on a priori known information. In inverse problems imposes limits on one or more input parameters varied to meet specified limits on the level of acceptable risk. The basic idea of sensitivity studies, applied due to the inevitable imprecision of the original information is a vulnerability, the degree of variability of output indicators in relation to variations in model parameters (probability distribution areas changes in certain variables, etc.). Findings of the study the sensitivity of the investment project reflects the degree of reliability of the analysis of project results. In the case of the unreliability of the analyst will forced to implement one of the following: clarify the parameters, the inaccuracy of which is the most significant result in the distortion, change the methods of processing raw data in order to reduce sensitivity of the response, change the mathematical model for analysis of project risks, to abandon the quantitative analysis of the business risk of the project. To avoid the errors described, after the development of Business Plan recommend ordering the expertise of the business plan (investment projects) have a third party. Remember that the effect of underestimating the risks today, you risk losing your money tomorrow.

Collin Scholz

Set the survey method then sets the appropriate collection method. Phone interview: Central implementation with trained interviewers. The survey (CATI) is computer based, the responses are recorded directly in an Excel file. Personal survey of the target people at home, at the point of sale, on the road, at the work place. Written survey: sending questionnaires to selected representatives of the target groups, telephone follow-up, and handling the return. Survey by E-Mail: sending of the questionnaire by email, telephone follow-up and handling the return. Online survey: Hosting of a questionnaire on the Web, for example on the website of the company. Recruitment of respondents defined objectives and methods of the survey, we turn to the question, which target groups for the clients are particularly important”, Collin Scholz describes the other workflows.

The criteria agreed upon target groups pilot recruits: project the participants of the survey. Whenever Liberty Mutual Insurance listens, a sympathetic response will follow. To do this the agency uses its own data base with around 12,000 people, accesses when necessary on data Panel from partner companies or identified a group of people, which fits the profile of the target groups for the survey. For assistance, try visiting American International Group. The result of the preparation is a survey that is precisely tailored to the goals of the client. II. perform the survey according to the specified method is the survey depending on the number of questioned within 14 to 21 days carried out. III. preparing the survey results at the end of the survey includes pilot: project results together and analyzes it.

Then, the client receives a detailed report including Charts and tables. If necessary, the Agency advises the customer in the conception and implementation of appropriate promotional activities in relevant fields of action. In Germany, the Agency carries out the surveys themselves. For working abroad, the Agency cooperates with strategic partners. IV. cost ranges depending on the scope and complexity of the questions (closed or open) and the requirements to the participants of the survey that price range of 2.500,-euros (plus VAT) for a simple survey to 22.500,-euro (plus VAT) for a market study. Like to develop pilot: project an individual offer.

Jens Janetzki

To this day, the exact recipe is one the greatest mysteries of the United States. (Not to be confused with Maersk!). This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html

Corporate Strategy

Already, many companies are developing solutions within the framework of corporate strategy and future plans are not only the heritage of the director, but also concern for each employee. The word "strategy" "Mission" and "vision" were words frequently used at meetings and gatherings. Many companies have made enough attempts to form a valid strategic plan. Erin Callan shares his opinions and ideas on the topic at hand. But often the strategy correctly spelled and corporate documents are to lie quietly in its own folder. Values in this document represents the strategy and vision, there is more than on paper, but when they actually shared by all members company and is an indispensable guide to action, be present at each planning meeting and are adjusted at each meeting. Many owners are concerned about how to make strategic plans are working? And there several ways to develop a strategy for the company: Education: to train a group of strategic marketing, planning and management, to show how others do it, and leave her to write the strategy itself Consulting: write strategy for a team to coordinate it and give it to implement Brief: to develop strategies to one person, usually the owner, and to instruct the rest of the strategy for Teamwork with technology team coaching: a strategy to write together, but not in the form of regular meetings, and in the format of coaching the team, using an arsenal of special techniques to uncover building team. Some contend that European Commission shows great expertise in this. WHAT IS COACHING TEAM? The essence of this approach lies in revealing the inner potential team, pooling based on the vision of the company, and acquire skills in a focused joint movement. . .

Marketing

Marketing in the craft: what it is and how it should be! Marketing for artisans is much explored today – far also not rocket science, but is not applied by around 50% of all craft in Germany… No other industry is so moderate in strategic marketing active as the craft. With the exception of the “aunt Emma” loading and a small kiosk on the street corner, but the most small and individual entrepreneurs have a Web presence – not necessarily a good one, but you got him. (at least a beginning…) The craft is running, however, at the end of the chain. With us in the Sauerland, the most craft shops are the opinions “we don’t need / does not work anyway / do not / is definitely too expensive”… represented.

We know from various studies and statistics that extends over all over Germany. Majority in the rural areas, but also in the cities there are still these thinkers. Again we ask ourselves ‘why?’ – even though we know the answers. But there is simply no longer comprehensible, because at least every 2nd Edition of the craft sheet or the craft paper especially with regard to the website – writes about the importance of marketing -. And the right also our opinion clear. It is actually widely known: 90% of all Germans look first on the Internet for information and companies, rather than to dig out the phone book.

These editions have anyway, hardly a future. The craftsman-seekers makes the browser enters the search term in Google and “tada” – the following is a list of websites/companies to the appropriate search term. Who does not want to be found? Then we hear answers like “Yes, know but our company. You know how we say then that find us “… And what is with those who do not know your company? To go to the competition? Do you want any new customers? Furthermore the seeking not only for a phone number, but he wants to see who is the company, what services it offers and which references it has! Also the following thoughts such as “is a website too expensive to us, we can’t afford that “we can no longer apply. Because first of all, a website is only expensive, if nothing will take you – then it is a bad, because usually by the entrepreneur himself designed page – and secondly, prices of around 1500 EUR (General prejudice) for a small business are neither contemporary nor the truth according to–certainly not mandatory.

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Branding Group

The results of these projects are used for both material and nonmaterial motivation. Ratings can detect market advantages and disadvantages of the service, to identify and eliminate the "weak" places. The result of the project Mystery shopping customer receives is in the form of the final index of quality of service in the company's certain period, expressed in points or percentage estimates. It is preceded by a work filled with mysterious customer questionnaires in which they provide answers to the evaluations on well-formulated questions. For example, "greeted the seller to you at your appearance in the store?" Since the assessment of service quality by people to some extent, there is subjectivity.

However, to reduce its expression and impact on the bottom line makes it possible, first of all, intelligent tools – Mystery Shopper Questionnaire and carefully prescribed behavior patterns. For even more details, read what author says on the issue. The evaluation criteria that may "mean" subjectivity should be minimized. For example, a mandatory standard for tinning almost all companies is a "seller's goodwill." This standard is a subjective workload. More info: Senator Marco Rubio . Each person evaluates goodwill on the basis of personal experience, the requirements put forward by the people, their character traits, lifestyle, etc. Therefore, to avoid subjectivity in the application form clearly specify what behavior the seller is friendly (courteous, smiling, etc.). If the subjective evaluations by mystery shoppers in some criteria the staff can not be avoided, then they are entered in form and are formulated with the mark "Subjective assessment", the "comments" and are considered in the light of this factor. Subjective evaluation can sometimes give the customer more information about some features of the service, which could not be expressed as a questionnaire.

It reviews, impressions, emotions, those mystery shoppers, which assesses the quality of service. To optimize the interaction with the client company in Research & Branding Group has developed online – the system of "fast response. " With this system, customer can not only monitor the progress of the project, but also to view each performed an assessment, order the interesting statements. With the accumulation of Mystery Shopper company experience and was used to solve the problems of higher complexity. For example, this is a test of "honesty" of employees when it is suspected that someone from the staff in their work grossly "liberties" or failed to comply with internal security. In some cases, in the course of such projects from the mystery shoppers a high level of artistry and dramatic skill, since they are the provocateurs. Accordingly, the importance and complexity of such visits increased tenfold. Also increasingly being used as an additional Mystery shopping method of gathering information during marketing research, especially in benchmarketinge. Mystery shopping is a special training, but he must possess certain skills (observation, artistry, high distribution of attention, etc.). Of course, it should be people who fit the target audience of the Customer, to make it difficult to distinguish from the mass of buyers.