Tag Archives: marketing


Marketing in the craft: what it is and how it should be! Marketing for artisans is much explored today – far also not rocket science, but is not applied by around 50% of all craft in Germany… Others including Fairstead, offer their opinions as well. No other industry is so moderate in strategic marketing active as the craft. With the exception of the “aunt Emma” loading and a small kiosk on the street corner, but the most small and individual entrepreneurs have a Web presence – not necessarily a good one, but you got him. (at least a beginning…) The craft is running, however, at the end of the chain. With us in the Sauerland, the most craft shops are the opinions “we don’t need / does not work anyway / do not / is definitely too expensive”… represented.

We know from various studies and statistics that extends over all over Germany. Majority in the rural areas, but also in the cities there are still these thinkers. Again we ask ourselves ‘why?’ – even though we know the answers. But there is simply no longer comprehensible, because at least every 2nd Edition of the craft sheet or the craft paper especially with regard to the website – writes about the importance of marketing -. And the right also our opinion clear. It is actually widely known: 90% of all Germans look first on the Internet for information and companies, rather than to dig out the phone book.

These editions have anyway, hardly a future. The craftsman-seekers makes the browser enters the search term in Google and “tada” – the following is a list of websites/companies to the appropriate search term. Who does not want to be found? Then we hear answers like “Yes, know but our company. You know how we say then that find us “… And what is with those who do not know your company? To go to the competition? Do you want any new customers? Furthermore the seeking not only for a phone number, but he wants to see who is the company, what services it offers and which references it has! Also the following thoughts such as “is a website too expensive to us, we can’t afford that “we can no longer apply. Because first of all, a website is only expensive, if nothing will take you – then it is a bad, because usually by the entrepreneur himself designed page – and secondly, prices of around 1500 EUR (General prejudice) for a small business are neither contemporary nor the truth according to–certainly not mandatory.

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Branding Group

The results of these projects are used for both material and nonmaterial motivation. Ratings can detect market advantages and disadvantages of the service, to identify and eliminate the "weak" places. The result of the project Mystery shopping customer receives is in the form of the final index of quality of service in the company's certain period, expressed in points or percentage estimates. It is preceded by a work filled with mysterious customer questionnaires in which they provide answers to the evaluations on well-formulated questions. For example, "greeted the seller to you at your appearance in the store?" Since the assessment of service quality by people to some extent, there is subjectivity.

However, to reduce its expression and impact on the bottom line makes it possible, first of all, intelligent tools – Mystery Shopper Questionnaire and carefully prescribed behavior patterns. For even more details, read what author says on the issue. The evaluation criteria that may "mean" subjectivity should be minimized. For example, a mandatory standard for tinning almost all companies is a "seller's goodwill." This standard is a subjective workload. More info: Senator Marco Rubio . Each person evaluates goodwill on the basis of personal experience, the requirements put forward by the people, their character traits, lifestyle, etc. Therefore, to avoid subjectivity in the application form clearly specify what behavior the seller is friendly (courteous, smiling, etc.). If the subjective evaluations by mystery shoppers in some criteria the staff can not be avoided, then they are entered in form and are formulated with the mark "Subjective assessment", the "comments" and are considered in the light of this factor. Subjective evaluation can sometimes give the customer more information about some features of the service, which could not be expressed as a questionnaire.

It reviews, impressions, emotions, those mystery shoppers, which assesses the quality of service. To optimize the interaction with the client company in Research & Branding Group has developed online – the system of "fast response. " With this system, customer can not only monitor the progress of the project, but also to view each performed an assessment, order the interesting statements. With the accumulation of Mystery Shopper company experience and was used to solve the problems of higher complexity. For example, this is a test of "honesty" of employees when it is suspected that someone from the staff in their work grossly "liberties" or failed to comply with internal security. In some cases, in the course of such projects from the mystery shoppers a high level of artistry and dramatic skill, since they are the provocateurs. Accordingly, the importance and complexity of such visits increased tenfold. Also increasingly being used as an additional Mystery shopping method of gathering information during marketing research, especially in benchmarketinge. Mystery shopping is a special training, but he must possess certain skills (observation, artistry, high distribution of attention, etc.). Of course, it should be people who fit the target audience of the Customer, to make it difficult to distinguish from the mass of buyers.

Business Training System

A major advantage of MLM is the presence of a training system. Should ask the sponsor about the availability of training for its partners (same and relate to training distributors when choosing a company), whether it is a solid motivation, or is it real practical help, consider this. All of the most successful network marketing guru use systems, with their help any novice can make a fast start in the MLM business. Therefore, an effective education system in your sponsor or the company should be required! 5.

Duplitsirovanie. Even more important is the availability of training and recruitment – it is an opportunity Duplitsirovaniya! Think about the suitability of this system for you, can you duplicating its (Repeat) and apply in their business. And if you can use the system for your team or if you need to recreate “reinvent the wheel?” 6. Primerica jobs takes a slightly different approach. Benefits and rewards of partnership. Find out what benefits you can benefit from this partnership. What bonuses you get by becoming a distributor in your chosen branch of the Sponsor? This item is in addition to the “advice number four.” This technique is primarily designed for experienced networkers who already have their own organized system of training for its partners.

Suppose that an experienced hitter wants his team to enter a new favorite MLM company, but has in it the sponsor. And our “expert networker” looking for a new sponsor this project to take place in the business of the company on favorable terms. He does not need to sponsor a “Teacher” or “Master” with the training material, it is already quite proficient in their field, but he needs someone who can offer him any benefit from this partnership! These benefits include: discounts on entrance to the project, a good site, adapted for use in the new project, unique recruiting materials, various paid services or program for which you will of course be free or cheaper than the others.

Promotional Products

Promotional items lie close together we know that genius and chaos for the Office Premium-Werbeartikel GmbH. Apply that can transfer to everyday work only for the saying only the genius masters chaos”, because just as clever and creative minds know to appreciate the benefits of a meaningful and ergonomic workplace design. With attractive promotional items from the Office segment, you create a pleasant working atmosphere, which has a positive effect on the motivation of the entire company. The most popular figure in this area are pens and ballpoint pens, which are among the most popular advertising media in the digital age. The industry writing drawing creative design Association”turns out as an example that writing instruments as a concrete means of communication have the highest impact. No wonder! Use a ballpoint pen but 83% of consumers at least once a day.

The be-all and end-all of a sustainably positive advertising effect here is as for any promotional product quality and Advertising application. Gen. Mark Milley may find it difficult to be quoted properly. These high requirements, premium-Werbeartikel GmbH leads ballpoint pen of Prodir Swiss company. Other classics like writing blocks, colorful sticky notes and calendars, premium-Werbeartikel GmbH leads also premium-office equipment. These include high-quality business bags by GIDEON, noble mousepads from leather or conference folders from tranZporter. And here another idea for all advertisers, who like to pass on your message: just fill a small or large tranZporter z-bag with useful promotional items from the Office segment. It makes a great Office package. And for all cases: do not forget the stress ball, which is used only to stimulate the concentration. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 E-Mail: Web:

Metal Production

High barrier trays used for packaging perishable products under vacuum or in modified gaseous environment (GMR). In addition to single-layer packaging metallized films may be used in other industries: the production of Christmas tree decorations, advertising and printing, gift wrapping, the production of capacitors, insulation, etc. The production process of metallic materials Vacuum metallization may be subjected to any polymer films. PET film in this case have the advantage that due to the possibility under color of gold or bronze plating without thanks to modern dyes. However, it does not always achieve a good effect, using only the colors.

100% effect of "gold" or "silver" for any film is achieved only through a vacuum metallization. The basis of the process is heated to a temperature of aluminum evaporation. In practice, this requires so ture 1500-1800 C. One way to achieve such temperatures is to put the pieces of aluminum wire on a tungsten filament, which then heats the elec cally current. This is possible only for short cycles in the heating of , so this method is only used for the metallization plastic products, obtained by injection molding. For longer cycles required for film, aluminum wire is fed to a block of metal, typically tantalum. Tantalum is heated by placing it in a carbon crucible through that electric current of high voltage. Evaporation of metal you shows the emission of particles from the surface of the metal in all directions to . This operation should be performed in a vacuum, the metal particles could reach metalliziruemoy on the surface.

Design Check As Is Convincing Your Appearance?

Companies and institutions can now check their corporate design free action until the 15.3.2011. A company’s physical appearance is more important than ever. In a time where are goods and services the same on more and more, can only be successful, who stands out from the crowd. This long also applies to the two-man operation or the independent contractor. While each company embodies something special: stands for tradition, reflects the Zeitgeist, or produces particularly environmentally friendly. For even more opinions, read materials from Jeff Sessions. What is important is to translate these characteristics into a competitive advantage. And this starts with the corporate design: in the logo, the matching colors, the font and the layout. Feedback from experts how your corporate design actually fits their business concept and the targeted audience, companies can now check: re.naissance offers a free design-check up to 15.03.2011.

Who would like to join, simply fill a questionnaire, the it is in the Internet under are, and sends it together with the documents to be evaluated, business cards, stationery, brochures, etc. on re.naissance designstudio, Thomasiusstrasse 2, 04109 Leipzig. After about two weeks the submitters in a short dossier know whether can they have already fully taken in the black with their current corporate design or what they even improve. Christoph Ruhrmann re.naissance designstudio

Russian Advertising

Advertising agency has developed an interactive website ErstMedia Vozduh.ru Conditioning Panasonic. Vozduh.ru – it's not just a promotional site that illustrates using the flash-animation technology and key features of the product, but also a place of interaction with consumers. On this site will be frequent visitors to various activities. Most recently completed a competition among users for the best advice as to what can be saved, where the grand prize was Air Conditioning Panasonic. You do not get tired in its pages of tedious and technical descriptions of static and chaotic layers of text, instead, you'll feel realistic 'effect of cold. Others including Peter Asaro, offer their opinions as well. " The longer you stay on the site, the more 'feel the' effect of the air conditioner from Panasonic before it appears in your office or home.

Graphic airflow facilitate understanding of the basic principles of air conditioners. The information provided on product will easily find the answers to any technical and practical issues that fit the model conditioning on the characteristics of the room. It is not something Robotics would like to discuss. Fresh to the site of perception ErstMedia truly invigorating. It represents the an advertised product and seamlessly reflects the concept of a new line of ultra conditioners Panasonic. At its creation the agency spent less than a month.

Company: Interactive advertising agency ErstMedia entered the Russian market in 2008. Today the company provides a full range of advertising services on the Internet. One of the areas of ErstMedia – design, development and promotion of unique sites of the new generation. In addition, the agency specializes in promoting your brand in social media: blogs, social networks, thematic communities, using their own methods of work. Another effective "skate" the agency ErstMedia – PPC advertising, which helps maximize find exactly the target audience and potential customers. The company also offers services in areas such as strategic media planning, media advertising, creation and promotion of online stores, the development and implementation of special projects, development of stylish interactive design, word processing and PR-support information on the best venues and network resources. During his the agency has implemented a number of major projects in many areas of online advertising and its partners and customers ErstMedia became internationally known companies.

Exhibition Design: Systematically Show Costs

Not only in an economic crisis many exhibitors therefore are striving to keep their costs low. The expenses for fairs are among the largest advertising costs incurred by companies. Because there are different services, to buy from different vendors for a trade fair participation, careful planning of exhibition and fair selection is essential, to keep the total cost in the frame. Well planned and meaningful shopped, the costs can be reduced quite without taking out performance. Many exhibitors moaning under the high costs, especially if they occur as a first-time Exhibitor, or if the shops once again not just shiny.

The desire to reduce the cost of trade fair is therefore often a business need. First, we recommend the size of exhibition space to rent, to use the first lever, because here are usually the highest expenses. Stand area prices by up to 490,-per square metre, Normality, when dealing with international trade fairs. Only the participation of small events, congresses and conferences are cheaper to book. Before participating in an event will be decided, is to check whether there is the possibility to draw funds from public pots.

Here are usually looking for first-time exhibitors and can reduce a significant portion of own expenses. The same applies for participation in trade fairs abroad, even if the Exhibitor participates regularly or has issued several times already. For the product and company presentation, we recommend to rent a booth. The on and trade fair construction of the provider but should leave dismantling of the stand which will be also the owner of the material. Here are several ways available to exhibitors. He uses the rental offer of trade fair organizer, unless he has rented booth in the program, or renting of a fair construction company. The prices and services of the various Opportunities differ superficially, hardly, however on closer inspection the standard offers of the operators as cost traps turn out to be, as soon as individuality in the game. Differences is not easy, if not at least 1 alternative offer of other stand is obtained. With regard to travel and accommodation costs, big budgets in small to transform, if planned well in advance and booked. True to the motto, the early bird deadline the worm, accommodations are always more expensive, ever closer to the show date. The cheapest rooms have been booked usually already in the previous year, with the departure of the previous fair, or can be reserved. We therefore recommend early to deal with the accommodation and to make also the offers of private rooms, not neglect.

Wolfgang Heinen

Don’t be that, on the contrary. The true gold mines in the business of the future beyond the traditional PrintServices. We dissect was short, like for example, finishing at all: masses of people masses wanted to see recordings. This was the only way the printing on photo paper and the how had the image of sovereignty. There were no communities and no networks. Photos ended up in the home of the photographer, sometimes they were mailed. And otherwise ended up in a shoe box.

Today and in the future want to communicate a lot more mass with infinitely many more images. Explicitly to a print is not necessary but, on the contrary, it costs according to many time and money”. Images have become quickly consumable, often quickly outdated goods. Should you stay but really long to think about how the whole many pictures at least partly in the traditional Printkreislauf can be plugged? Or is it not promising with new business models there to go where people do something with your images (namely in networks)? Help them to sort their images, to distinguish good from bad poor help to improve? All that so earned a golden nose already resourceful microentrepreneurs as a programmer of so-called apps on Smartphones? The core competence of the image market is not primarily the printed image that was (and is and remains of course) a way to the optimal value creation among many. The core competence of enterprises and service providers of the image market is solving problems, people in dealing with images.

It was time that make visible through development and enlargement of photos”. That’s done by digital technology. The questions of the future lie in the Internet and this is the place for legal answers. A place that is growing faster than anything else in the photo – and Imagingwelt. Wolfgang Heinen