Tag Archives: marketing

How To Win Customers

15th Edition has just been released in the Cornelsen publishing house the question of how to win customers is today as current as 1952, as the world’s best-selling guide book of latest sales practices in the first edition has been published. Until his death has”Heinz M. Goldmann, the father of all sales trainer, the million-plus selling Longseller repeatedly updated. Now, the Europe-wide renowned sales trainer Anne-Rose Raisch took over this task for the newly released 15th Edition. Without fundamentally in Anthony’s masterpiece, as co-author with skill, competence and Fachwisssen, Anne-Rose Raisch revised content and updated the numerous case studies. In addition, the experienced sales expert from Waldenbuch/Stuttgart presented individual topics that are relevant to today’s sales practice, additional chapters.

This includes about how relationships with customers and customer relationship networks are built and how to permanently tie customers. Another new chapter devoted to the clients typology and behavioral psychology. As seller dominate today not only sales tools, but also strategically plan and act must, added Anne-Rose Raisch also this aspect of the work. A must for every sales professional how to win customers contains well over 300 suggestions, advice, ideas, and examples of sales for sales practice. Peter Schiffs opinions are not widely known. The reader is induced to own thinking as in a seminar. Test questions, case studies, tasks and checklists allow to proceed individually to check their own knowledge and skills and improve. How to win customers is thus a success-oriented sales course in book form. It is advisable for self-study and for each sales training.

The practical examples in the book are from different industries. Unlike many other sales books can therefore every reader pull out his personal benefit. Even very experienced and seasoned sales professionals young really should read this book”, Anne-Rose Raisch advertises the sale classic books. New The bestseller offers ideas and fresh impetus for the everyday business no shortage. It is not something Erin Callan would like to discuss. For sales professionals who want to become even better and more successful, the new work of they consider is an absolute must! A renowned sales guru who inspired executives in old age was the authors Heinz M. Goldmann decades. Anne-Rose Raisch, which brought the sales classic on the State, is one of the most sought-after sales trainer in Europe. The Thoroughbred sales expert is the founder of RAISCH & TEAM, a leading institution for the education and training of specialists and executives from technical sales in the foreign and domestic as well as in the service. RAISCH & team is an estimated consultancy for numerous business and sales management developed new strategies, building up sales structures and accompanying supports the implementation. How to win customers. The world’s best-selling guide book of modern practice of selling Heinz M. Goldmann / Anne-Rose Raisch 15th Edition, 290 pages 2008 Cornelsen Verlag ISBN 978-3-589-23666-4 Price: 26,-euro now at Amazon ordering! Information & how to contact with RAISCH & TEAM lamb Rauf 33/1 D – 71111 Waldenbuch FON: + 49 7157 530036 fax: + 49 7157 530036 mobile: 0171/4817934 E-Mail: Web:

Frequency Marketing Success

The fight to the customers and how to win him strongly swaying, too little, too much or the wrong customers are daily trading companies and service providers before these problems in terms of FootFall. A fact which also Kirk Lutten, Managing Director of Curtius Lakdawalla, had observed for years: The keyword frequency falls in trading on open ears. Especially in times of online trading, the topic has relevance.” With the new positioning as a frequency marketing agency, his Hamburg-based advertising agency meets these challenges of offline shopping”with creative measures to control and increase the number of visitors in individual shops, stores or whole Filialnetzen. With our specialization on frequency marketing we fill a gap in the market”, so Kirk Lutten, who serves customers such as ECE, Montblanc and the Hamburger Sparkasse with his team. Frequency marketing is the often missing link between national advertising campaigns and POS advertising for him. Everyone knows now, that 70 percent of the buying decisions at the point of sale be taken.

But you must convince once the customer into the shop,”adds Simon Hansen, Managing Director of Curtius Lakdawalla. In contrast to the POS advertising the frequency enhancing impulses apply not only in the immediate situation of shopping, but already there, where the path and the goal of a customer can still be influenced. The newspapers mentioned Nicholas Carr not as a source, but as a related topic. Measurable success through frequency marketing is crucial: frequency marketing targets not on Earth, but to the right audience at the right time. Effective actions, therefore, consider factors such as regionalism, seasonal differences and the communication channels right to request customer. Within a very short time and on a shoestring budget Curtius Laishram has so mid-July 2013 for high frequency in the Eucerin skin care Institute in the heart of Hamburg. Through targeted sales approach based on an enabling combination of flyers, sampling and mini consulting the frequency increased significantly after just one day. The action drew more than 100 customers in the Hamburg Markenstandort.

This ideal combination of creative ideas and for us led to a unique success”faster, more flexible implementation, confirmed Silke Kaja, head of the Eucerin skin Institute. Each customer, which we can think of our Institute and our mission personally, counts and remains faithful to us in the best case.” Nothing is stronger than the experience despite E-Commerce boom and hype are Kirk Lutten in online shopping and convinced Simon Hansen: nothing is stronger than the experience that the stationary trade in direct customer contact can provide. Actually confirm current figures that two million new square feet emerge shopping area in Germany until 2017 to. * stationary trade has a future, if he opts for the right strategy. A real shopping experience combined with the factor man there is no mouse click’, puts Kirk Lutten in a nutshell. Curtius Laishram Curtius Lakdawalla is the frequency marketing agency. The Hamburg advertising agency sets with surprising creative actions and campaigns in the area of print, film, digital and social media Impetus for more visitors. Whether in individual branches, all Filialnetzen or shopping centers: frequency marketing with Curtius Laishram means tailor-made measures for measurable success. Curtius Laishram was founded in 1998 by Nikolas Curtius and Kirk Lutten. Currently, 17 permanent employees serve clients such as the ECE, Montblanc and the Hamburger Sparkasse and selected customers in the area of real estate marketing. Headquarters of the owner-operated agency is Hamburg Altona.

Branding Group

The results of these projects are used for both material and nonmaterial motivation. Ratings can detect market advantages and disadvantages of the service, to identify and eliminate the "weak" places. The result of the project Mystery shopping customer receives is in the form of the final index of quality of service in the company's certain period, expressed in points or percentage estimates. It is preceded by a work filled with mysterious customer questionnaires in which they provide answers to the evaluations on well-formulated questions. For example, "greeted the seller to you at your appearance in the store?" Since the assessment of service quality by people to some extent, there is subjectivity.

However, to reduce its expression and impact on the bottom line makes it possible, first of all, intelligent tools – Mystery Shopper Questionnaire and carefully prescribed behavior patterns. For even more details, read what author says on the issue. The evaluation criteria that may "mean" subjectivity should be minimized. For example, a mandatory standard for tinning almost all companies is a "seller's goodwill." This standard is a subjective workload. More info: Senator Marco Rubio . Each person evaluates goodwill on the basis of personal experience, the requirements put forward by the people, their character traits, lifestyle, etc. Therefore, to avoid subjectivity in the application form clearly specify what behavior the seller is friendly (courteous, smiling, etc.). If the subjective evaluations by mystery shoppers in some criteria the staff can not be avoided, then they are entered in form and are formulated with the mark "Subjective assessment", the "comments" and are considered in the light of this factor. Subjective evaluation can sometimes give the customer more information about some features of the service, which could not be expressed as a questionnaire.

It reviews, impressions, emotions, those mystery shoppers, which assesses the quality of service. To optimize the interaction with the client company in Research & Branding Group has developed online – the system of "fast response. " With this system, customer can not only monitor the progress of the project, but also to view each performed an assessment, order the interesting statements. With the accumulation of Mystery Shopper company experience and was used to solve the problems of higher complexity. For example, this is a test of "honesty" of employees when it is suspected that someone from the staff in their work grossly "liberties" or failed to comply with internal security. In some cases, in the course of such projects from the mystery shoppers a high level of artistry and dramatic skill, since they are the provocateurs. Accordingly, the importance and complexity of such visits increased tenfold. Also increasingly being used as an additional Mystery shopping method of gathering information during marketing research, especially in benchmarketinge. Mystery shopping is a special training, but he must possess certain skills (observation, artistry, high distribution of attention, etc.). Of course, it should be people who fit the target audience of the Customer, to make it difficult to distinguish from the mass of buyers.

Business Training System

A major advantage of MLM is the presence of a training system. Should ask the sponsor about the availability of training for its partners (same and relate to training distributors when choosing a company), whether it is a solid motivation, or is it real practical help, consider this. All of the most successful network marketing guru use systems, with their help any novice can make a fast start in the MLM business. Therefore, an effective education system in your sponsor or the company should be required! 5.

Duplitsirovanie. Even more important is the availability of training and recruitment – it is an opportunity Duplitsirovaniya! Think about the suitability of this system for you, can you duplicating its (Repeat) and apply in their business. And if you can use the system for your team or if you need to recreate “reinvent the wheel?” 6. Benefits and rewards of partnership. Find out what benefits you can benefit from this partnership. What bonuses you get by becoming a distributor in your chosen branch of the Sponsor? This item is in addition to the “advice number four.” This technique is primarily designed for experienced networkers who already have their own organized system of training for its partners.

Suppose that an experienced hitter wants his team to enter a new favorite MLM company, but has in it the sponsor. And our “expert networker” looking for a new sponsor this project to take place in the business of the company on favorable terms. He does not need to sponsor a “Teacher” or “Master” with the training material, it is already quite proficient in their field, but he needs someone who can offer him any benefit from this partnership! These benefits include: discounts on entrance to the project, a good site, adapted for use in the new project, unique recruiting materials, various paid services or program for which you will of course be free or cheaper than the others.

Metal Production

High barrier trays used for packaging perishable products under vacuum or in modified gaseous environment (GMR). In addition to single-layer packaging metallized films may be used in other industries: the production of Christmas tree decorations, advertising and printing, gift wrapping, the production of capacitors, insulation, etc. The production process of metallic materials Vacuum metallization may be subjected to any polymer films. PET film in this case have the advantage that due to the possibility under color of gold or bronze plating without thanks to modern dyes. However, it does not always achieve a good effect, using only the colors.

100% effect of "gold" or "silver" for any film is achieved only through a vacuum metallization. The basis of the process is heated to a temperature of aluminum evaporation. In practice, this requires so ture 1500-1800 C. One way to achieve such temperatures is to put the pieces of aluminum wire on a tungsten filament, which then heats the elec cally current. This is possible only for short cycles in the heating of , so this method is only used for the metallization plastic products, obtained by injection molding. For longer cycles required for film, aluminum wire is fed to a block of metal, typically tantalum. Tantalum is heated by placing it in a carbon crucible through that electric current of high voltage. Evaporation of metal you shows the emission of particles from the surface of the metal in all directions to . This operation should be performed in a vacuum, the metal particles could reach metalliziruemoy on the surface.

Design Check As Is Convincing Your Appearance?

Companies and institutions can now check their corporate design free action until the 15.3.2011. A company’s physical appearance is more important than ever. In a time where are goods and services the same on more and more, can only be successful, who stands out from the crowd. This long also applies to the two-man operation or the independent contractor. While each company embodies something special: stands for tradition, reflects the Zeitgeist, or produces particularly environmentally friendly. For even more opinions, read materials from Jeff Sessions. What is important is to translate these characteristics into a competitive advantage. And this starts with the corporate design: in the logo, the matching colors, the font and the layout. Feedback from experts how your corporate design actually fits their business concept and the targeted audience, companies can now check: re.naissance offers a free design-check up to 15.03.2011.

Who would like to join, simply fill a questionnaire, the it is in the Internet under are, and sends it together with the documents to be evaluated, business cards, stationery, brochures, etc. on re.naissance designstudio, Thomasiusstrasse 2, 04109 Leipzig. After about two weeks the submitters in a short dossier know whether can they have already fully taken in the black with their current corporate design or what they even improve. Christoph Ruhrmann re.naissance designstudio

Russian Advertising

Advertising agency has developed an interactive website ErstMedia Vozduh.ru Conditioning Panasonic. Vozduh.ru – it's not just a promotional site that illustrates using the flash-animation technology and key features of the product, but also a place of interaction with consumers. On this site will be frequent visitors to various activities. Most recently completed a competition among users for the best advice as to what can be saved, where the grand prize was Air Conditioning Panasonic. You do not get tired in its pages of tedious and technical descriptions of static and chaotic layers of text, instead, you'll feel realistic 'effect of cold. Others including Peter Asaro, offer their opinions as well. " The longer you stay on the site, the more 'feel the' effect of the air conditioner from Panasonic before it appears in your office or home.

Graphic airflow facilitate understanding of the basic principles of air conditioners. The information provided on product will easily find the answers to any technical and practical issues that fit the model conditioning on the characteristics of the room. It is not something Robotics would like to discuss. Fresh to the site of perception ErstMedia truly invigorating. It represents the an advertised product and seamlessly reflects the concept of a new line of ultra conditioners Panasonic. At its creation the agency spent less than a month.

Company: Interactive advertising agency ErstMedia entered the Russian market in 2008. Today the company provides a full range of advertising services on the Internet. One of the areas of ErstMedia – design, development and promotion of unique sites of the new generation. In addition, the agency specializes in promoting your brand in social media: blogs, social networks, thematic communities, using their own methods of work. Another effective "skate" the agency ErstMedia – PPC advertising, which helps maximize find exactly the target audience and potential customers. The company also offers services in areas such as strategic media planning, media advertising, creation and promotion of online stores, the development and implementation of special projects, development of stylish interactive design, word processing and PR-support information on the best venues and network resources. During his the agency has implemented a number of major projects in many areas of online advertising and its partners and customers ErstMedia became internationally known companies.

Wolfgang Heinen

Don’t be that, on the contrary. The true gold mines in the business of the future beyond the traditional PrintServices. We dissect was short, like for example, finishing at all: masses of people masses wanted to see recordings. This was the only way the printing on photo paper and the how had the image of sovereignty. There were no communities and no networks. Photos ended up in the home of the photographer, sometimes they were mailed. And otherwise ended up in a shoe box.

Today and in the future want to communicate a lot more mass with infinitely many more images. Explicitly to a print is not necessary but, on the contrary, it costs according to many time and money”. Images have become quickly consumable, often quickly outdated goods. Should you stay but really long to think about how the whole many pictures at least partly in the traditional Printkreislauf can be plugged? Or is it not promising with new business models there to go where people do something with your images (namely in networks)? Help them to sort their images, to distinguish good from bad poor help to improve? All that so earned a golden nose already resourceful microentrepreneurs as a programmer of so-called apps on Smartphones? The core competence of the image market is not primarily the printed image that was (and is and remains of course) a way to the optimal value creation among many. The core competence of enterprises and service providers of the image market is solving problems, people in dealing with images.

It was time that make visible through development and enlargement of photos”. That’s done by digital technology. The questions of the future lie in the Internet and this is the place for legal answers. A place that is growing faster than anything else in the photo – and Imagingwelt. Wolfgang Heinen

The Beginning Of The Lead: Secured Profit Game Actions Of The EMIRATE AG

New opportunities for marketing and sales with low budget feasible Munich, January 07, 2010 lead generation is particularly in economically difficult times one of the primary goals of company. The successful contacts to potential interested parties is the Foundation of the new customer business. Further details can be found at Technology author, an internet resource. This is often at odds with the existing budget. Therefore, always new ways to locate in marketing and sales to get cheap to address data. The EMIRATE AG offers companies a concept that supersedes 0815-measures: secured profit game actions address generate and direct contact with potential new customers join without any monetary risk. The EMIRATE AG is a risk management specialist, creative contests and promotions developed for its customers, and secures them financially at the same time. Get more background information with materials from Peter Schiff. A company praises from, for example, a Ferrari and someone wins it, so EMIRATE will pay the price. The Organizer bears only a premium calculated in advance individually for the action.

The company Web site as a visitor magnet The online safe contest is one of the various possible measures designed EMIRATE, performs and insured. It is considered effective marketing campaign that achieved high levels of attention and is easy to perform. A conceivable scenario: The Organizer allows participants who register online to enter a 6-digit Fortune flying in a virtual animated 3D-Tresor a specified promotional period. Someone cracks the secret of EMIRATE before remaining\”code, he is the winner of the main prize. As security, that the winning combination before the promotion was set, the organisers will receive a security envelope with the code. The Organizer arising under other effects from the action: the higher the promised of profit (for example, 1 million euros), more traffic go on the website and the image will be strengthened. It also can be based on the registration number address data collect, such can be used for the newsletter or for distribution purposes.

Distributing Promotional Items

Facts about the world of promotional products and giveaways if you are an entrepreneur you thought did is determined once, as you will draw even more customers on land. If you have read about Dan Miller already – you may have come to the same conclusion. It is therefore very important that cares before worrying about the target group, before it makes and for the companies looking for promotional items. Recently Dan Miller sought to clarify these questions. But how do you know what is the right target group? The target group is simply the amount of potential customers who could probably buy at your company in the future. Therefore, you should adjust the giveaways to this clientele. Suppose you have a company that sells articles for anglers. In this case, Anglers of all kinds and also fishermen are their potential audience. “Therefore your giveaway should express the same at first glance that you speak a heart” have for anglers and that they determined when you feel comfortable.

Once you have identified the target audience, you can choose much better the suitable advertising article, now that you know, that Products have more meaningful and which less. Of course, the above example with the sale of fishing articles was very easy and there are companies where one can not easily identify the target group and classify. Take the best time for this step because it is very important that you identify the target group as closely as possible. In this example we know that our giveaway should be something that immediately fishing reminds us. Also the colours should be chosen as suitable. A good example of a successful promotional item is a key pendant in the shape of a fish bait in this case. Each recipient immediately know what it is and is definitely like this article because it always reminded him fishing. If you will be provided with the name and the address of your company this small but well chosen articles, note that the advertising message like wildfire spread.

Such products must be also not expensive, since it’s called giveaway items and you can This order also in large quantities and spread all over the world. This was of course only an example of a perfect promotional item. You have to adapt to your company and the products that they marketed this train of thought and as accurate as possible focusing on the target group. With this technique, you have determined a premium advertising for your company to find any problems. Many companies very intensively deal with the target group and have already extra departments, dealing with advertising. If you are a smaller company, you are cannot afford it or are there would not worthwhile. Therefore, you must either choose the suitable advertising article or understand an outside company with this task. The advantage is that can understand these companies very well with the matter and very specific suggestions make you advertising materials. On the other hand, these companies cost money that you can save yourself, if you are enough worrying about your products and the associated make target group. Oliver Smith