Smart refrigerators, attractive products and virtual shopper be tested Saarbrucken/Balingen in globe, may 25, 2009 – when discussing about artificial intelligence, the smart fridge may\”not be missing. For years, he haunts around in trade publications and future forecasts, in reality you never find him. It wants to change the German Research Center for artificial intelligence (DFKI). So the DFKI headed by Professor Antonio Kruger has a research laboratory that is named innovative retail laboratory (IRL) \”at the headquarters of the trading company globe in St. Wendel set up. Here is at least a smart refrigerator which tells the user that the sour cream is stable only until tomorrow, fresh milk must be purchased and also the sausage stands are very clear. With lots of technology, shopping should be made to the experience: clear, informative and transparent.

A shopping list can be created right on the screen of the refrigerator. Each Member of the family can his personal preferences set and search for new opportunities in the virtual globe catalog. With a few clicks of the virtual shopping list also already on the phone is stored\”the Saarbrucker Zeitung reported. \”New forms of interaction with the customer are developed and tested for use: from personalized sales consulting and speaking\” products, until to the smart shopping cart which plans your way through the store on the basis of the purchase receipt and displays, recipe-based purchase suggests, performs product comparisons, personalized notes on matching special offers and additional information products. The IRL concentrates its activities according to own not only on concepts and technologies that consider the hypermarket of the future as a place of shopping alone. The relationship of the Department store to its customers begins before shopping with the individual preparation of the purchasing and personalized offer presentations at home and continues through product and use guides to the goods purchased after shopping.