The positioning of a service, product, web portal is linked to a unique selling proposition, and that it is? is what differentiates us from our competition is our strength reflected in benefits, attributes that we possess in our favor, that’s what makes you feel to your prospective client that your product – service is higher, faster, more efficient, more beautiful, your site more informative, more interactive and so on. What is Positioning? It’s called Positioning reference to the perception or mentally that you have a customer or potential customer of a brand, service, product, web portal. Factors involved in the positioning of a positioning service, product, web portal is linked to a unique selling proposition, that it is? It is what differentiates us from our competition is our strength reflected in benefits, attributes that we possess in our favor, that’s what makes you feel to your prospective client that your product – faster service, superior, more efficient, more beautiful or your site more informative, more interactive and so on. In marketing Positioning is constructed with a proper planning techniques are employed in the communication of stimuli, messages for the construction of the image and identity that the consumer would like to have in your mind of our service, product, web portal. It is important to communicate our ideas with clear messages, simple and unambiguous, so we want to optimize the result that consumers mentally build on what we offer. What happens in the market is a result of what happens in the subjectivity of each individual.

The Repositioning involves changing the identity of a product, service, web portal in relation to previously constructed identity. The ability to identify the position is linked to be clear about our objectives in learning focus on anything in particular and predicament communicating our strengths, successful positioning strategies result in the acquisition of a competitive advantage in our favor. Therefore, as administrators of websites and we must consider it very important, know how to look to the inside of our own portal where many times we find the explanation and the answer to many problems of positioning, it should be cited as an example, how some webmasters are willing to pay fortunes to occupy privileged positions in the lists of results seekers dropping their primary source of positioning, its own website. Conclusion It is imperative to establish a planning in our position, which strengths, unique selling proposition differentiates us from the competition, able to communicate clear messages that strength, knowledge focused, keep your eyes toward our own project without deviating from the objectives and benefits provide. Influence effectively positioned to achieve effective communication, saying what to say to the right person at the right place.