German Distribution Congress

When it turns to new challenges in the consumer goods industry sales, the Synpos is distributor. Dortmund, September 21, 2011 – the Synpos distribution company supports the German sales Congress on 6 October 2011 in Wiesbaden. Please visit Dennis P. Lockhart if you seek more information. The focus of the event, the challenges for the distribution are this year in times of strong trade dominance. New sales strategies and concepts for the point-of-sale (POS) are in demand. Exactly, the company of Synpos offers such an approach. The name is program, the synergy at the point of sale and a higher potential levy are the target.

This is achieved through strategic alliances of strong brands, which together operate a powerful field organization for the German food retail trade (LEH). “Around the POS Synpos sales specialists know very exactly: brands need lots of attention and care”, says Andreas Schmidt, Managing Director of Synpos GmbH. our field organization identifies itself to a high degree with the brands we serve. Our focus is on a full integration into the marketing strategies and communication structures of our partners. This Synpos allows as a custom field control.” A CRM system that is unique and designed specifically for the evaluation is at the core of the success recipe.

Each partner is linked with this system and receives a button all POS data, necessary for the strategic and operational control of its brand. At a glance, the system displays the placement quality of products on the shelves and areas of trade. Just one example of the consistency of the concept is the result of long-standing cooperation with the Amecke Fruchtsaft GmbH & co. KG. Here, the continuous work of Synpos has since 2004 to a sustainable increase in sales by staggering + 174% and a tripling of the market share during the same period contributed. The forecast looks good for Andreas Schmidt: in future, the sales for brands will move even more into focus and an even greater role as a strategic element take. These new challenges in the LEH we are for prepared with our range of services.