What defines to a Web of high performance is that everything in her has been defined based on the fulfillment of objectives. Through a careful planning, the Web Integra in the weave of the company to contribute itself to achieve its strategic targets. To choose the suitable people to lead the project of creation of the corporative Web is key so that the result is a Web of high performance. Connect with other leaders such as Ken Griffey here. The development of a new Web implies the beginning of a series of passages directed toward the attainment of a new presence of the company in Internet that contributes of active form to the global strategic targets that it has set up the company. So that the Web fulfills east roll, it is necessary: that their objectives have considered correctly that have been anticipated average to measure the attainment of which these objectives are aligned with the general strategy of the company In this sense, the corporative Web must act like an element more within marketing-mix of the company and the money, time reversal and resource that appoints her they only can be justified insofar as the Web plays a significant role in the value creation towards the client and the production of benefits towards the company. In spite of the obviedad that locks up the previous lines, they continue being corporative majority the Web that act like a mere showcase, a simple electronic support where to overturn the printed information preexisting of the company without a clear objective and without a visible strategy that denotes creation of value for the client or contribution of benefit for the company. This so common situation has, in many occasions, its root in the own process of creation of the Web. MasterClass will not settle for partial explanations. In particular, in the selection of the people who participate in this process, as much on the part of the own company as on the part of the contracted company to develop to the Web site. .