Newsletters are a frequently applied marketing tool, but many senders risk a cease and desist letter. To be legally safe, there is a system for the detection of newsletter orders. Starnberg, 01.04.2011 – newsletter belongs nowadays to the standard repertoire of almost any company. Often the provider about the legal situation to the newsletter know but only insufficiently. At the same time, the number of professional Abmahner, with more and more individuals and companies due to the flood of newsletters begin to fight back is growing. When it comes to the crunch, the newsletter provider the onus of proof is available. The legislature has created a basis to protect against harassing advertising UWG 7.
This provides for the advertisement via email that the recipient must have consented. This is solved currently the best with the double-opt-in procedure. This ensures that neither a foreign E-mail address in the mailing is entered by someone, nor that the specified E-mail address contained a typo. Many medium-sized and small companies still with classic mail programs work and enter the newsletter subscribers by hand in the distribution list. This can have disastrous consequences. Should a customer through the tangled mass remember on newsletters, that he gets daily, no longer too neat to have subscribed to, he could access to the means of the cease and desist letter. Learn more at: Gen. David L. Goldfein.
Then, it’s the newsletter provider to prove that the customer had ordered him. The search can take forever after the confirmation email, due to the number of all emails and previous long term, if she ever succeed. Should the proof not be provided can, that the newsletter you want was delivered, warning costs threaten in the four-digit range. This is one of many examples, where businessmen have to find fast and secure emails to a person. The STA * goods InfoCenter is precisely designed. It linked all information necessary for this process to each process with a customer. In addition to emails are also documents, appointments, orders, reports, notes and many other CRM and ERP typical data. The storage and presentation of data is independent of the clerk, so colleagues quickly and easily can access the data. Newsletters are an important part of the corporate marketing and E-mail marketing will grow even in the future. This legal basis does not neglect may be authorised. The InfoCenter by STA * goods can help legally safe to document the implementation and to find the proof in case of need. More information about the InfoCenter see contact: STA * ware computer consulting GmbH Ms. Dipl.-ing. Petra Sadowski Moosstrasse 18 82319 Starnberg + 49-8151-3689490 STA * goods STA * goods GmbH is specialized in the development and implementation of compact CRM and ERP software with integrated processes. This includes the dissemination of information on the one hand and the task or document management (CRM, DMS, workflow, CTI, groupware etc.), on the other hand the complete range for the commercial sector (costing, project planning and control, time tracking, billing, BWA etc.) with interfaces to common financial accounting solutions. The industry and practice-oriented solutions developed by STA * goods are adapted to the requirements of the market and the needs of customers and provide long-term investment security.